{"id":13802,"date":"2022-06-24T14:28:45","date_gmt":"2022-06-24T14:28:45","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=13802"},"modified":"2022-06-24T14:28:45","modified_gmt":"2022-06-24T14:28:45","slug":"data-driven-email-marketing-4-types-of-data-that-will-power-up-your-email-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/data-driven-email-marketing-4-types-of-data-that-will-power-up-your-email-marketing-strategy\/","title":{"rendered":"Data-Driven Email Marketing: 4 types of data that will power up your email marketing strategy"},"content":{"rendered":"

With the increasing changes in data privacy and management, business owners and marketers are being forced to see and use data from a whole new perspective. The days when third-party data was a vital source of information to power up our email marketing strategy are long gone. We need to adapt to our new reality and create data-driven email marketing strategies by investing time and resources into the collection of higher data types. This is no easy task but is also not impossible.\u00a0<\/span><\/p>\n

According to the<\/span> 2021 State of Email Litmus Report<\/span><\/a>, <\/span>83% of customers are willing to share their data to create a more personalized experience.<\/b> So do not despair, and let\u2019s go through all the different data types there are that can help you power up your email marketing strategy.<\/span><\/p>\n

As marketers or eCommerce store owners, we need to manage customer data as what it is, an asset. And we should use it to avoid guessing what the audience wants, needs and desires. We should use the data to build a data-driven email marketing strategy and to build a strong relationship with our customers and leads.\u00a0<\/strong><\/span><\/p>\n

There are four different types of data based on the sources they come from:<\/span><\/p>\n

    \n
  1. zero-party data,\u00a0<\/span><\/li>\n
  2. first-party data,\u00a0<\/span><\/li>\n
  3. second-party data, and<\/span><\/li>\n
  4. third-party data.\u00a0<\/span><\/li>\n<\/ol>\n

    The higher the data type, the closer you are to your audience insights but the less the reach. The lower the data type, the higher the reach, but the less specific the insights. Let\u2019s go through each data type.<\/span><\/p>\n

    \"data

    Zero-Party Data<\/b><\/h2>\n

    This is information that your customers or leads have given you directly. For example:<\/span><\/p>\n