{"id":13505,"date":"2022-05-13T14:32:52","date_gmt":"2022-05-13T14:32:52","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=13505"},"modified":"2025-02-05T14:35:00","modified_gmt":"2025-02-05T14:35:00","slug":"email-marketing-segmentation-101-basic-and-advanced-klaviyo-segments-ideas-and-examples","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/email-marketing-segmentation-101-basic-and-advanced-klaviyo-segments-ideas-and-examples\/","title":{"rendered":"Email Marketing Segmentation 101: Basic and Advanced Klaviyo Segments Ideas and Examples"},"content":{"rendered":"<p>One of the biggest pros of email as a marketing tool is that you are able to create personalized content and experiences for your different audiences. Automated marketing platforms like Klaviyo allow you to create segments based on the characteristics and behavior of your subscribers and tailor your marketing strategy for them. If you are an eCommerce store owner, you will want to know how you can take the most advantage of the data your email platform and eCommerce store are pulling. Keep reading this Email Marketing Segmentation 101 Guide and get ideas and examples of basic and advanced Klaviyo segments from experienced email marketers.<\/p>\n<h2><strong>1. What is email marketing segmentation? Why is segmentation important?<\/strong><\/h2>\n<p>Segmentation is the division of a company\u2019s email list into smaller, more targeted, and different groups of subscribers based on set criteria. These criteria can be demographic, psychographic, behavioral, or geographic.<\/p>\n<p>We talked to Susanna Papette, Head of Account Managers here at Hustler Marketing, about the benefits of segmentation in email marketing, and these are some of the most relevant ones:<\/p>\n<ul>\n<li>By creating segments and tailoring content for each, you send more relevant content to your audience.<\/li>\n<li>That relevancy helps avoid Spam Complaints and decreases Unsubscribe Rates.<\/li>\n<li>You can learn more info about the profiles your list includes, and you can get great insights to help you improve your overall marketing strategy.<\/li>\n<li>When done right, segmentation drives conversions and increases your email marketing ROI.<\/li>\n<\/ul>\n<h2><strong>2. How to start creating segments for your email marketing strategy?<\/strong><\/h2>\n<p>Segmentation is very beneficial if done right, but over-segmenting can also be time-consuming and may not be worth it. So when you\u2019re creating a segment, remember that segments need to be created with intent. Think about the content you are able to create and ask yourself:<\/p>\n<ul>\n<li>Who is this content relevant for?<\/li>\n<li>Who would want to hear about this?<\/li>\n<li>And who should definitely not hear about this?<\/li>\n<\/ul>\n<p>For example, let\u2019s say you are an apparel brand with customers from all over the world and you are launching a new swimwear collection. Maybe it\u2019s best if you send your launch email just to the subscribers that are living in places with warm weather or that have actually been browsing your swimwear and exclude people who live in places with predominantly cold weather. Another important criteria to think of segmentation is culture. Would you want to send an email campaign targeting Bikinis to an Arab country?<\/p>\n<h2><strong>3. Basic email marketing segmentation<\/strong><\/h2>\n<p>You can basically segment potential customers into groups based on: demographic, psychographic, geographical, and behavioral characteristics. Let\u2019s take a look at each type and an example of an email campaign that was sent out to each specific group.<\/p>\n<h3><strong>Demographic segments<\/strong><\/h3>\n<p>Here you can exclude or include people based on characteristics such as age or gender. In this example, this apparel store sent out this email campaign with a 20% OFF just for their female audience.<\/p>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Demographic-1.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-13507 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Demographic-1.png\" alt=\"Email Campaign Segmentation - Demographic - Women's Day\" width=\"247\" height=\"566\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Demographic-1.png 247w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Demographic-1-131x300.png 131w\" sizes=\"(max-width: 247px) 100vw, 247px\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-13507 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Demographic-1.png\" alt=\"Email Campaign Segmentation - Demographic - Women's Day\" width=\"247\" height=\"566\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Demographic-1.png 247w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Demographic-1-131x300.png 131w\" sizes=\"(max-width: 247px) 100vw, 247px\" \/><\/noscript><\/a><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Gender-based-segment.png\"><img decoding=\"async\" class=\"size-large wp-image-13508 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Gender-based-segment-1024x262.png\" alt=\"Gender based segment\" width=\"800\" height=\"205\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Gender-based-segment-1024x262.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Gender-based-segment-300x77.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Gender-based-segment-768x196.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Gender-based-segment-1536x393.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Gender-based-segment-2048x523.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"size-large wp-image-13508 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Gender-based-segment-1024x262.png\" alt=\"Gender based segment\" width=\"800\" height=\"205\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Gender-based-segment-1024x262.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Gender-based-segment-300x77.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Gender-based-segment-768x196.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Gender-based-segment-1536x393.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Gender-based-segment-2048x523.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<h3><strong>Psychographic segments<\/strong><\/h3>\n<p>Interests, likings, and dislikings are the criteria for this type of segmentation. Here you can see this email was sent out to people that had shown interest in that specific product.<\/p>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Psychographic-1.png\"><img decoding=\"async\" class=\"size-full wp-image-13510 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Psychographic-1.png\" alt=\"Email Campaign Segmentation - Psychographic\" width=\"265\" height=\"655\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Psychographic-1.png 265w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Psychographic-1-121x300.png 121w\" sizes=\"(max-width: 265px) 100vw, 265px\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-13510 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Psychographic-1.png\" alt=\"Email Campaign Segmentation - Psychographic\" width=\"265\" height=\"655\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Psychographic-1.png 265w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Psychographic-1-121x300.png 121w\" sizes=\"(max-width: 265px) 100vw, 265px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Product-interest-segment.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13509 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Product-interest-segment-1024x497.png\" alt=\"Product interest segment\" width=\"800\" height=\"388\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Product-interest-segment-1024x497.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Product-interest-segment-300x146.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Product-interest-segment-768x373.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Product-interest-segment-1536x745.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Product-interest-segment-2048x994.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13509 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Product-interest-segment-1024x497.png\" alt=\"Product interest segment\" width=\"800\" height=\"388\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Product-interest-segment-1024x497.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Product-interest-segment-300x146.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Product-interest-segment-768x373.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Product-interest-segment-1536x745.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Product-interest-segment-2048x994.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<h3><strong>Geographical segmentation<\/strong><\/h3>\n<p>Are you opening a new store? Giving out free shipping for certain cities\/countries? Then you seriously need a segment based on the location of your subscribers. People in Ecuador won\u2019t find relevant the new availability of your product in India, so maybe it\u2019s best to exclude them from that campaign and avoid high spam or unsubscribe rates. That\u2019s why this cosmetics store sent out this email campaign for people in or close to India only.<\/p>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Geographic-1-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13511 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Geographic-1-1-196x1024.png\" alt=\"Email campaign segmentation - Geographic segment\" width=\"196\" height=\"1024\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13511 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Geographic-1-1-196x1024.png\" alt=\"Email campaign segmentation - Geographic segment\" width=\"196\" height=\"1024\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/location-based-segment.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13512 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/location-based-segment-1024x267.png\" alt=\"location based segment\" width=\"800\" height=\"209\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/location-based-segment-1024x267.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/location-based-segment-300x78.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/location-based-segment-768x200.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/location-based-segment-1536x400.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/location-based-segment-2048x533.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13512 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/location-based-segment-1024x267.png\" alt=\"location based segment\" width=\"800\" height=\"209\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/location-based-segment-1024x267.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/location-based-segment-300x78.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/location-based-segment-768x200.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/location-based-segment-1536x400.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/location-based-segment-2048x533.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<h3><strong>Behavioral segmentation<\/strong><\/h3>\n<p>With this type of segmentation, you can separate people based on actions they have taken or haven\u2019t. For example, if someone added a certain product to their cart but didn\u2019t buy it, then you may need to remind them about it and get that conversion!<\/p>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13513 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-2.png\" alt=\"Behavioral Segmentation - Email Marketing\" width=\"248\" height=\"728\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-2.png 248w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-2-102x300.png 102w\" sizes=\"(max-width: 248px) 100vw, 248px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13513 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-2.png\" alt=\"Behavioral Segmentation - Email Marketing\" width=\"248\" height=\"728\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-2.png 248w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-2-102x300.png 102w\" sizes=\"(max-width: 248px) 100vw, 248px\" \/><\/noscript><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How to build behavioral segments in Klaviyo<\/strong><\/h2>\n<p>Let\u2019s take a look at how to build some basic behavioral segments: buyers, non-buyers, openers, clickers, engaged on the website, and engaged on email.<\/p>\n<h3><strong>Buyers<\/strong><\/h3>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Segmentation-101-Buyers-segment.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13515 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Segmentation-101-Buyers-segment-1024x317.png\" alt=\"Segmentation 101 - Buyers segment\" width=\"800\" height=\"248\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Segmentation-101-Buyers-segment-1024x317.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Segmentation-101-Buyers-segment-300x93.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Segmentation-101-Buyers-segment-768x237.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Segmentation-101-Buyers-segment-1536x475.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Segmentation-101-Buyers-segment-2048x633.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13515 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Segmentation-101-Buyers-segment-1024x317.png\" alt=\"Segmentation 101 - Buyers segment\" width=\"800\" height=\"248\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Segmentation-101-Buyers-segment-1024x317.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Segmentation-101-Buyers-segment-300x93.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Segmentation-101-Buyers-segment-768x237.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Segmentation-101-Buyers-segment-1536x475.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Segmentation-101-Buyers-segment-2048x633.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<h3><strong>Non-Buyers<\/strong><\/h3>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segment-Non-buyers.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13516 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segment-Non-buyers-1024x322.png\" alt=\"Behavioral segment - Non buyers\" width=\"800\" height=\"252\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segment-Non-buyers-1024x322.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segment-Non-buyers-300x94.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segment-Non-buyers-768x241.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segment-Non-buyers-1536x482.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segment-Non-buyers-2048x643.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13516 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segment-Non-buyers-1024x322.png\" alt=\"Behavioral segment - Non buyers\" width=\"800\" height=\"252\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segment-Non-buyers-1024x322.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segment-Non-buyers-300x94.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segment-Non-buyers-768x241.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segment-Non-buyers-1536x482.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segment-Non-buyers-2048x643.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<h3><strong>Openers<\/strong><\/h3>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-OPENERS.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13517 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-OPENERS-1024x320.png\" alt=\"Behavioral segmentation - OPENERS\" width=\"800\" height=\"250\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-OPENERS-1024x320.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-OPENERS-300x94.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-OPENERS-768x240.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-OPENERS-1536x480.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-OPENERS-2048x641.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13517 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-OPENERS-1024x320.png\" alt=\"Behavioral segmentation - OPENERS\" width=\"800\" height=\"250\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-OPENERS-1024x320.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-OPENERS-300x94.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-OPENERS-768x240.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-OPENERS-1536x480.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-OPENERS-2048x641.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<h3><strong>Clickers<\/strong><\/h3>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-Clickers-segment.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13518 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-Clickers-segment-1024x315.png\" alt=\"Behavioral segmentation - Clickers segment\" width=\"800\" height=\"246\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-Clickers-segment-1024x315.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-Clickers-segment-300x92.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-Clickers-segment-768x236.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-Clickers-segment-1536x473.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-Clickers-segment-2048x630.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13518 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-Clickers-segment-1024x315.png\" alt=\"Behavioral segmentation - Clickers segment\" width=\"800\" height=\"246\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-Clickers-segment-1024x315.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-Clickers-segment-300x92.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-Clickers-segment-768x236.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-Clickers-segment-1536x473.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-segmentation-Clickers-segment-2048x630.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<h3><strong>Engaged on the website<\/strong><\/h3>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Website.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13519 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Website-1024x573.png\" alt=\"Behavioral Segment - Engaged On Website\" width=\"800\" height=\"448\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Website-1024x573.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Website-300x168.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Website-768x430.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Website-1536x860.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Website.png 1890w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13519 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Website-1024x573.png\" alt=\"Behavioral Segment - Engaged On Website\" width=\"800\" height=\"448\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Website-1024x573.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Website-300x168.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Website-768x430.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Website-1536x860.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Website.png 1890w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<h3><strong>Engaged on email<\/strong><\/h3>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Email.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13520 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Email-1024x425.png\" alt=\"Behavioral Segment - Engaged On Email\" width=\"800\" height=\"332\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Email-1024x425.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Email-300x125.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Email-768x319.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Email-1536x638.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Email-2048x851.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13520 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Email-1024x425.png\" alt=\"Behavioral Segment - Engaged On Email\" width=\"800\" height=\"332\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Email-1024x425.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Email-300x125.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Email-768x319.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Email-1536x638.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Behavioral-Segment-Engaged-On-Email-2048x851.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<h2><strong>4. Advanced email marketing segmentation<\/strong><\/h2>\n<p>Advanced segmentation is basically taking what we already know about each different type of segmentation and putting it all together to achieve more targeted and specific segments. That is to say, instead of having just a location-based segment, you could have a geographical + behavioral-based segment.<\/p>\n<p>Marko Kojadinovic, an experienced Account Manager Lead at Hustler Marketing shared with us some of the advanced segments we commonly use here at Hustler Marketing. Let\u2019s dive deep into each of them:<\/p>\n<h3><strong>1. High Rollers<\/strong><\/h3>\n<p>These are the people that are loyal to your brand. They have tried your products more than once and spent a considerable amount of money at your eCommerce store. These are the people you want to hit consistently to keep them engaged and placing repeat orders.<\/p>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/High-rollers-segment.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13522 size-large aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/High-rollers-segment-1024x663.png\" alt=\"High rollers - Klaviyo segment\" width=\"800\" height=\"518\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/High-rollers-segment-1024x663.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/High-rollers-segment-300x194.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/High-rollers-segment-768x497.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/High-rollers-segment-1536x994.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/High-rollers-segment.png 1752w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13522 size-large aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/High-rollers-segment-1024x663.png\" alt=\"High rollers - Klaviyo segment\" width=\"800\" height=\"518\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/High-rollers-segment-1024x663.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/High-rollers-segment-300x194.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/High-rollers-segment-768x497.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/High-rollers-segment-1536x994.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/High-rollers-segment.png 1752w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<h3><strong>2. Brand Enthusiasts<\/strong><\/h3>\n<p>These subscribers like your brand and have placed more than order overall time, but they are not big spenders. So they may appreciate a coupon once in a while to convert. (Who doesn\u2019t?).<\/p>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Brand-enthusiasts-segment.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13523 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Brand-enthusiasts-segment-1024x491.png\" alt=\"Brand enthusiasts - Klaviyo segment\" width=\"800\" height=\"384\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Brand-enthusiasts-segment-1024x491.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Brand-enthusiasts-segment-300x144.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Brand-enthusiasts-segment-768x368.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Brand-enthusiasts-segment-1536x737.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Brand-enthusiasts-segment-2048x983.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13523 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Brand-enthusiasts-segment-1024x491.png\" alt=\"Brand enthusiasts - Klaviyo segment\" width=\"800\" height=\"384\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Brand-enthusiasts-segment-1024x491.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Brand-enthusiasts-segment-300x144.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Brand-enthusiasts-segment-768x368.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Brand-enthusiasts-segment-1536x737.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Brand-enthusiasts-segment-2048x983.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<h3><strong>3. Waiting for wows<\/strong><\/h3>\n<p>These are people that are constantly engaging with your emails and have been browsing your online store but haven\u2019t placed an order just yet. These are people who are waiting for you to wow them. Maybe with a new product launch or an interesting sale.<\/p>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Waiting-for-wows.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13524 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Waiting-for-wows-1024x639.png\" alt=\"Waiting for wows - Klaviyo Segment\" width=\"800\" height=\"499\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Waiting-for-wows-1024x639.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Waiting-for-wows-300x187.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Waiting-for-wows-768x479.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Waiting-for-wows-1536x958.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Waiting-for-wows.png 1840w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13524 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Waiting-for-wows-1024x639.png\" alt=\"Waiting for wows - Klaviyo Segment\" width=\"800\" height=\"499\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Waiting-for-wows-1024x639.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Waiting-for-wows-300x187.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Waiting-for-wows-768x479.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Waiting-for-wows-1536x958.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/Waiting-for-wows.png 1840w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<p>Find out more about these segments <a href=\"https:\/\/help.klaviyo.com\/hc\/en-us\/articles\/360000407272-How-to-Create-Customer-Engagement-Tiers\">in this amazing article Klaviyo published in its blog<\/a>.<\/p>\n<h2><strong>5. How to win-back old customers and re-engage old leads through email campaigns?<\/strong><\/h2>\n<p>Did you know that on average, <strong>it is five times more expensive to acquire a new customer than it is to retain existing customers and encourage repeat orders?<\/strong> It\u2019s true. So it\u2019s always a good idea to hit old customers and old leads with interesting emails that can grab their attention back to your brand and products. Let\u2019s see how you can build a win-back and re-engagement segment and when to add them to campaigns.<\/p>\n<h3><strong>5.) a. Win-back segment<\/strong><\/h3>\n<p>A win-back segment will include profiles that:<\/p>\n<ul>\n<li>Have subscribed to your list<\/li>\n<li>Have placed at least one order in the past<\/li>\n<li>But haven\u2019t purchased in a considerable amount of time.<\/li>\n<\/ul>\n<p>This timeframe will depend on the product you are offering. If you sell coffee or supplements, your customers will probably need a refill each month. In that case, you could consider them as win-back opportunities after 90 days or more of no purchases. But if you sell personalized jewelry, people may buy from you twice or thrice a year. So the number could go up to 180 days or more with no purchases.<\/p>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13525 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-1024x522.png\" alt=\"winback segment\" width=\"800\" height=\"408\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-1024x522.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-300x153.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-768x391.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-1536x783.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-2048x1044.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13525 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-1024x522.png\" alt=\"winback segment\" width=\"800\" height=\"408\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-1024x522.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-300x153.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-768x391.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-1536x783.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-2048x1044.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<h3><strong>5.) b. Re-Engagement Segment<\/strong><\/h3>\n<p>A re-engagement segment will include profiles that:<\/p>\n<ul>\n<li>Have subscribed to your list<\/li>\n<li>Have been receiving emails from you<\/li>\n<li>But haven\u2019t engaged with your emails after a certain timeframe or after receiving a certain number of emails.<\/li>\n<\/ul>\n<p>Knowing the exact amount of time after which you can consider a lead or a customer unengaged can be hard. So just as a reference, you can generally consider a customer inactive after six months of them not engaging with your brand, but it\u2019s different for everyone. It all depends on the product you sell, seasonality, the number of emails you send per month, and, of course, your audience.<\/p>\n<h3><strong>5.c. Email Marketing Segmentation: When to send campaigns to your win-back and re-engagement segments?<\/strong><\/h3>\n<p>As we can see, these are segments that include people that have already shown interest in your brand, so you don\u2019t want to miss an opportunity to grab their attention again. Let\u2019s talk about ways in which you can do so through email campaigns.<\/p>\n<h4><strong>Basic approach<\/strong><\/h4>\n<p>If you have great deliverability you can have a general and more basic approach. That is to say, you could add your win-back and re-engagement segments to a huge sale you are planning on sending out to your regular engaged segments.<\/p>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/campaign-sent-to-winback-opportunities.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13526 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/campaign-sent-to-winback-opportunities-1024x113.png\" alt=\"Email campaign sent to winback opportunities segment\" width=\"800\" height=\"88\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/campaign-sent-to-winback-opportunities-1024x113.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/campaign-sent-to-winback-opportunities-300x33.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/campaign-sent-to-winback-opportunities-768x85.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/campaign-sent-to-winback-opportunities.png 1282w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13526 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/campaign-sent-to-winback-opportunities-1024x113.png\" alt=\"Email campaign sent to winback opportunities segment\" width=\"800\" height=\"88\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/campaign-sent-to-winback-opportunities-1024x113.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/campaign-sent-to-winback-opportunities-300x33.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/campaign-sent-to-winback-opportunities-768x85.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/campaign-sent-to-winback-opportunities.png 1282w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<p>However, because you\u2019re sending to unengaged subscribers, you\u2019ll want to be careful here. If you over-send, you risk hurting your sender&#8217;s reputation, especially if recipients unsubscribe or mark your message as spam.<\/p>\n<h4><strong>Targeted approach<\/strong><\/h4>\n<p>If you want to avoid deliverability issues, you can take a safer and more specific approach. You could create win-back and re-engagement segments based on product preferences, seasonal shoppers, custom profile properties, interests, etc. Check out these examples:<\/p>\n<p>Let\u2019s say you sell shampoos and you are launching a new shampoo for the Curly Hair collection. You can create:<\/p>\n<ul>\n<li>A win-back segment that includes people that have purchased from that collection in the past.<\/li>\n<li>A re-engagement segment with people that have browsed multiple products from that collection.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/re-engagement-segment-based-on-product-preference.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13527 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/re-engagement-segment-based-on-product-preference-1024x288.png\" alt=\"re-engagement segment based on product preference\" width=\"800\" height=\"225\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/re-engagement-segment-based-on-product-preference-1024x288.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/re-engagement-segment-based-on-product-preference-300x85.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/re-engagement-segment-based-on-product-preference-768x216.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/re-engagement-segment-based-on-product-preference.png 1214w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13527 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/re-engagement-segment-based-on-product-preference-1024x288.png\" alt=\"re-engagement segment based on product preference\" width=\"800\" height=\"225\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/re-engagement-segment-based-on-product-preference-1024x288.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/re-engagement-segment-based-on-product-preference-300x85.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/re-engagement-segment-based-on-product-preference-768x216.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/re-engagement-segment-based-on-product-preference.png 1214w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<p>Or maybe you own a baby apparel brand and you have seasonal shoppers, you always see an increase in people that purchase during the holidays. In the next Christmas season, try to win back people who bought clothing from you last year between November and December, maybe they will be interested this year too. You can even show in your email how well the new arrivals match with the previous year\u2019s best sellers.<\/p>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-seasonal-shoppers.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13528 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-seasonal-shoppers-1024x279.png\" alt=\"winback segment - seasonal shoppers\" width=\"800\" height=\"218\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-seasonal-shoppers-1024x279.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-seasonal-shoppers-300x82.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-seasonal-shoppers-768x210.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-seasonal-shoppers.png 1070w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13528 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-seasonal-shoppers-1024x279.png\" alt=\"winback segment - seasonal shoppers\" width=\"800\" height=\"218\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-seasonal-shoppers-1024x279.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-seasonal-shoppers-300x82.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-seasonal-shoppers-768x210.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/05\/winback-segment-seasonal-shoppers.png 1070w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<p>These will be smaller segments than the general win-back or re-engagement segments, but the message will be more relevant for the recipients of your email. There are many properties and behaviors on which you can base your win-back and re-engagement segments. So, the next time you are scheduling a campaign for your regular segments, think if maybe this content is something your old customers\/leads may want to hear about.<\/p>\n<p>Check this and more information in our last webinar for eCommerce store owners and marketers about <a href=\"https:\/\/www.youtube.com\/watch?v=um0GI_uP6pc\">Email Marketing Segmentation 101<\/a>. Now that you got the hang of it and you are ready to take the next step on your email marketing strategy, <strong><a href=\"https:\/\/www.hustlermarketing.com\/book-a-call-with-hustler-marketing\/\">book a free call with us<\/a><\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the biggest pros of email as a marketing tool is that you are able to create personalized content and experiences for your different audiences. Automated marketing platforms like Klaviyo allow you to create segments based on the characteristics and behavior of your subscribers and tailor your marketing strategy for them. If you are [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":13521,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[19,24],"tags":[35],"class_list":["post-13505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-re-engagement","category-segmentation","tag-email-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing Segmentation 101: Basic and Advanced Klaviyo Segments Ideas and Examples - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"Check this Email Marketing Segmentation Guide and get ideas and examples of basic and advanced Klaviyo segments from experienced marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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