{"id":13375,"date":"2022-04-30T16:00:42","date_gmt":"2022-04-30T16:00:42","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=13375"},"modified":"2026-02-03T19:07:38","modified_gmt":"2026-02-03T19:07:38","slug":"email-cta-best-practices-and-cta-examples","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/email-cta-best-practices-and-cta-examples\/","title":{"rendered":"How to Nail Email CTAs: Quick Guide With CTA Examples"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">So you have crafted the <a href=\"https:\/\/www.hustlermarketing.com\/blog\/5-best-practices-for-email-subject-lines-from-a-seasoned-email-marketing-copywriter\/\" target=\"_blank\" rel=\"noopener\">perfect subject line<\/a> for your marketing email, grabbed your audience\u2019s attention and persuaded them to open your email &#8211; but is your email CTA good enough to push them towards action?<\/span><\/p>\n<p><b>How?<\/b><span style=\"font-weight: 400;\"> With Call to Action (CTA) buttons that convert.\u00a0\u00a0<\/span><\/p>\n<p>Firstly, what are CTA buttons and why are they important?<\/p>\n<p><span style=\"font-weight: 400;\">CTAs are clickable buttons that encourage your audience to take a specific action depending on the goal of your content. They continue the user journey by linking back to your website and are your most vital key to converting visitors into leads.\u00a0<\/span><\/p>\n<h2><b>Here are some email CTA best practices to ensure your emails convert:\u00a0<\/b><\/h2>\n<h3><b>1. Your Email CTA Should Lead with Purpose<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Just like your email, the CTA button needs to have a clear purpose which tells your recipients not only WHAT to do, but WHY. A lack of clarity can lead to poor conversion as the reader will likely avoid the button if they don\u2019t know where clicking it will lead them to.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-13033 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/03\/Captura-de-Pantalla-2022-03-30-a-las-07.05.32.png\" alt=\"Click Rate Visual Map Main Banner\" width=\"806\" height=\"1004\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/03\/Captura-de-Pantalla-2022-03-30-a-las-07.05.32.png 806w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/03\/Captura-de-Pantalla-2022-03-30-a-las-07.05.32-241x300.png 241w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/03\/Captura-de-Pantalla-2022-03-30-a-las-07.05.32-768x957.png 768w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-13033 size-full lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/03\/Captura-de-Pantalla-2022-03-30-a-las-07.05.32.png\" alt=\"Click Rate Visual Map Main Banner\" width=\"806\" height=\"1004\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/03\/Captura-de-Pantalla-2022-03-30-a-las-07.05.32.png 806w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/03\/Captura-de-Pantalla-2022-03-30-a-las-07.05.32-241x300.png 241w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/03\/Captura-de-Pantalla-2022-03-30-a-las-07.05.32-768x957.png 768w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">For example, lazy copy which directs the reader to \u2018CLICK HERE\u2019 provides little value and gives no insight as to where the reader is going or why. Instead, use actionable words and phrases to ensure that your CTA button motivates the reader to take action in response to the email content they have just read.\u00a0<\/span><\/p>\n<h3><b>2. With Email CTAs, Short is Almost Always Sweet<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The recommended length for a CTA button is between 2 and 4 words. Any shorter and it can come off as too abrupt. Any longer and the copy could get lost amongst the rest of the body copy.\u00a0<\/span><\/p>\n<ul>\n<li><b>Action Words vs Friction Words<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Friction words imply people <\/span><i><span style=\"font-weight: 400;\">have<\/span><\/i><span style=\"font-weight: 400;\"> to do something. They are more direct, but can be coercive and make readers feel like they\u2019re sacrificing something: be it time, money or effort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Action words highlight what people may <\/span><i><span style=\"font-weight: 400;\">want<\/span><\/i><span style=\"font-weight: 400;\"> to do. Readers enjoy the feeling of choice which often makes action words more effective for CTA buttons.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This doesn\u2019t mean you should rule out friction words, however proceed with caution.<\/span><\/p>\n<p><b>Examples of Friction Words:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Download<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Submit<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get<\/span><\/li>\n<\/ul>\n<p><b>Examples of Action Words:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find Out More<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get Started<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Discover<\/span><\/li>\n<\/ul>\n<h3><b>3. How Many CTAs Should an Email Have?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If the aim is to get your recipient to <\/span><i><span style=\"font-weight: 400;\">\u2018CLICK\u2019,<\/span><\/i><span style=\"font-weight: 400;\"> you might be tempted to throw CTA buttons around like confetti. However, this isn\u2019t always best practice. Too many CTAs can spoil reader experience and slow down conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what is the perfect number of CTA buttons to add to your email? There is no magical number, although it is generally agreed on that if you\u2019re adding more than three, you should make sure you have a really good reason for each of them.\u00a0<\/span><\/p>\n<h2><b>Email Design Elements That Matter for Email CTA Placement:\u00a0<\/b><\/h2>\n<ul>\n<li>\n<h3><b>Length of the email:\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your email is short and sharp, it makes sense to include a single CTA. This holds the reader\u2019s attention to the singular action you want them to take and it\u2019s unlikely to get lost below the fold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For longer emails, it makes sense to lead with a CTA button, then break the copy up with another in case the reader doesn\u2019t make it all the way to the end.<\/span><\/p>\n<ul>\n<li>\n<h3><b>Aim of the email:<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sometimes a single CTA has the opposite effect and can be counter productive. If the aim of your email is to get the reader to sign up for early access to a sale, a single \u201cSIGN UP NOW\u201d CTA can be off-putting for some of your readers. Perhaps they don\u2019t want to sign up immediately \u2013 perhaps they want to first \u201cFIND OUT MORE.\u201d<\/span><b><\/b><\/p>\n<ul>\n<li>\n<h3><b>Location, Location, Location<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While a lot of thought needs to go into WHAT you say on your CTA buttons, WHERE you place them is just as important. For maximum impact, consider placing your CTA buttons above the fold, ensuring they&#8217;re immediately visible to your readers. Additionally, try adding secondary CTAs throughout your email to catch those who scroll further before deciding to take action.<\/span><\/p>\n<p>But be careful: if you have too many linked buttons, you can <a href=\"https:\/\/www.hustlermarketing.com\/blog\/improved-email-deliverability-boosts-revenue-for-jewelry-ecommerce-brand\/\">hurt your email deliverability<\/a>. This can be a fine line to tread.<\/p>\n<ul>\n<li>\n<h3><b>Lead with a CTA<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In a world of bite-sized attention spans, you can\u2019t expect your readers to search for what they need to do next. Since your intro banner copy is generally a summary of the email offer, the addition of a CTA button on the banner will help to draw an instant response.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><b>Individual Product Blocks<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019ve included individual product blocks in the body of your email copy, it can be useful to the reader if each of these products has its own CTA button.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><b>Finish with a CTA<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Always round off the email with a CTA button. This leaves the reader with no doubt\u00a0 about what action they should take once they have reached the end of the email.<\/span><\/p>\n<h2><b>Click to Convert: Call in our Email CTA Fixer Squad<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Take a bit of extra time on your CTA buttons and you\u2019ll see the difference in your click-through and conversion rates. However, CTA buttons that convert are <\/span><span style=\"font-weight: 400;\">just one part of the email strategy and customized marketing plan our specialists can create for you.\u00a0<\/span><a href=\"https:\/\/www.hustlermarketing.com\/book-a-call-with-hustler-marketing\/\"><span style=\"font-weight: 400;\">Get in touch today.\u00a0<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So you have crafted the perfect subject line for your marketing email, grabbed your audience\u2019s attention and persuaded them to open your email &#8211; but is your email CTA good enough to push them towards action? How? With Call to Action (CTA) buttons that convert.\u00a0\u00a0 Firstly, what are CTA buttons and why are they important? [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":13377,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-13375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email CTA Best Practices To Ensure Your Emails Convert<\/title>\n<meta name=\"description\" content=\"How many CTAs should an email have? Where should they go? What&#039;s the ideal length for an email CTA? 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