nobody wants to be shamed into donating<\/strong> to charity.<\/p>\nPlus, if your product needs to play that card to get sold, it\u2019s just not good enough.<\/p>\n
And it\u2019s even worse if it doesn\u2019t need it, then you\u2019re just looking like that weird dude who stops people on the street and tries to sell them birthday cards to raise money for homeless children, allegedly.<\/p>\n
But put your emotions to the side now, even if he is really selling it for those kids, the fact is that he\u2019s not effective, \u2018cause most people just hate being shamed into charity.<\/p>\n
Here’s How We Grew the Repeat Buyers by 84% In The Last 90 Days With Help From A Real Charity<\/h3>\n Let\u2019s set the scene briefly, here\u2019s what happened:<\/p>\n
We got a store in the health niche that sold replenish-able products (you use them in and out and need to buy more). Great potential for return buyers and a long customer lifecycle, but not living up to it.<\/p>\n
Among the other parts of our strategy to grow the customer lifetime value, one of the key things was using the charity this store supports in our Post Purchase Flow (automated email sequence).<\/p>\n
But note that a person receives this email sequence only after they bought once already, just after the first purchase, in fact. So instead of using it to make someone buy, and making them cringe, we used it to make that person feel proud when they discover they already supported a noble cause.<\/p>\n
Because the charity organization our client is collaborating with is real, we even told the stories of the children who benefited from the customer\u2019s purchase, explained how they benefited, shown their picture and linked the charity organization with the instructions for the customer to check themselves and make sure it\u2019s true.<\/p>\n
And what did all result in?<\/strong><\/h3>\n2 Time Buyers<\/strong> – 1060 to 1946 grew by 886 or 84%<\/strong><\/p>\n3 Time Buyers<\/strong> – 421 to 633 grew by 212 or 50%<\/strong><\/p>\n4 Or More Time Buyers<\/strong> – 655 to 949 grew by 294 or 45%<\/strong><\/p>\nSo think about this, dear e-com owner.<\/p>\n
I know you want to affect the world positively, use that to your advantage and you\u2019ll make even more change possible!<\/strong><\/p>\nThank you for reading, I\u2019ll be happy to answer your questions.<\/p>\n","protected":false},"excerpt":{"rendered":"
In this post, I\u2019ll explain exactly how we used a real charity partnership to help increase our client\u2019s 2nd-time buyers by a whopping 84%. Sounds awesome? Then stick around to learn exactly how to do that for yourself! If you’re a smart Ecom owner you’re aware that growing a business is much more about giving […]<\/p>\n","protected":false},"author":6,"featured_media":13203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-1172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-charity-partnerships"],"acf":[],"yoast_head":"\n
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