{"id":10495,"date":"2022-03-13T11:58:21","date_gmt":"2022-03-13T11:58:21","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=10495"},"modified":"2025-02-05T14:42:28","modified_gmt":"2025-02-05T14:42:28","slug":"5-best-practices-for-email-subject-lines-from-a-seasoned-email-marketing-copywriter","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/5-best-practices-for-email-subject-lines-from-a-seasoned-email-marketing-copywriter\/","title":{"rendered":"5 Best Practices For Email Subject Lines From A Seasoned Email Marketing Copywriter"},"content":{"rendered":"

If you ask yourself what the most important part of any email is, your mind might jump from the design to the body copy. Or perhaps you thought of the banners and call to action buttons? The most effective email is a fine tuned combination of many different factors, but the truth is that none of that matters unless it is OPENED. You have just a few seconds to grab the recipient\u2019s attention, and research has shown that almost half of all emails are opened based solely on their subject lines.\u00a0 So it’s important that you get the subject lines right to begin with. Earlier we shared with you 200 Best Email Subject Lines<\/a> to help you get ideas at the ready and now we get into the “how” to! As the head of copywriting at Hustler Marketing and someone tasked with writing and supervising hundreds of subject lines day in day out, here are my top best practices for email subject lines that will help your marketing emails pack a powerful punch.\u00a0<\/span><\/p>\n

1. Subject Line Best Practices: Use Emojis (with care)<\/b><\/h2>\n

On average, emojis do work to increase open rates \u2013 when they are on brand. But proceed with caution, as there are three important factors to consider before you start throwing smiley faces around like confetti:<\/span><\/p>\n

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  1. Consider Your Audience:<\/b> In general, emojis resonate more with females and a younger audience.<\/span><\/li>\n
  2. Consider Your Choice:<\/b> Ensure the emojis you use are a) on brand and b) provide relevant information about the content of the email. Generic emojis tend to have the opposite effect and can harm your open rate.\u00a0<\/span><\/li>\n
  3. Consider The Placement:<\/b> There are an increasing amount of recipients reading emails exclusively on mobile devices. In order to grab their attention, bear this in mind when you play around with the placement of the emoji.<\/span><\/li>\n<\/ol>\n

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    2. Subject Line Best Practices: Personalization is Powerful\u00a0<\/b><\/h2>\n

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    Personalization is a key way to build a sense of familiarity and rapport with the recipient. It ensures they feel the email is relevant and important.\u00a0<\/span><\/p>\n

    The most obvious way to foster subject line personalization is through first name inclusion, but when that data isn\u2019t available you can turn to the use of user-centric language to achieve the same results.\u00a0<\/span><\/p>\n

    Similar to your body copy, adopt an <\/span>80- 20 RULE: <\/b>where<\/span> 80% of your copy is written in the second person (i.e., \u201cyou\u201d) and no more than 20% is written in the first person (i.e., \u201cI\u201d or \u201cwe\u201d). Always ensure the copy answers the ever important WIIFM (\u201cWhat\u2019s in it for me?\u201d) consumer question.<\/span><\/p>\n

    3. Subject Line Best Practices: Highlight the Value<\/b><\/h2>\n

    Your subject line should clearly communicate what the email is about so that the recipient can gauge its importance and prioritize opening it. I.e. use your subject line to indicate the key value.\u00a0<\/span><\/p>\n

    How?<\/b><\/p>\n