As a new month rolls around, it’s time for brands to get their August email marketing campaigns ready. That includes making the most of summer’s last days and the back-to-school rush. No matter what niche you’re brand is in, now is your chance to catch the attention of your customers before the season ends.
This month is also the perfect time to get your deliverability in tip-top shape. Sale season is right around the corner, so let’s make sure your campaigns land in their inboxes (and not their spam folders). Boosting your deliverability now means you’ll reach more customers when it counts the most — and it’s easier to do than you think!
With a little creativity and strategic planning, you can make your August marketing impactful without breaking a sweat. We put together 5 easy-to-do ideas to help you finish the summer strong:
- Highlight what makes your brand the best
- Show the people behind your brand
- Showcase a few must-have products for the season
- Clear out your inventory with an end-of-season sale event
- Feature your most-loved products
1– Highlight what makes your brand the best
In today’s digital landscape, things can feel a little crowded. There are over 26 million e-commerce stores on the internet today, creating a battlefield filled with many competitors who want your customers. The solution? Show why your brand is better than all the rest.
Think about what makes your business stand out. Do you offer incredible customer service? Do you use only the highest-quality materials for your products? What are your brand’s core values? Share your strengths with your audience to help them understand why your brand is the best choice for them. When people see what makes your brand great, they’re more likely to choose you over others. This means it gets easier to keep your loyal customers happy, land new ones, and get them to shop whenever something from you lands in their inbox.
Focus your August email marketing efforts on sending out a few campaigns that highlight your brand’s best selling points. It will not only strengthen your brand identity but also give your deliverability a healthy boost as more people start opening and reading your emails (and placing orders, too).
Example: Sunwarrior
Take a page from this supplement brand’s book. They used the quiet season to tell customers that they deliver only the cleanest, highest-quality, natural supplements. This campaign took customers on a journey to see how Sunwarrior creates its products — from the farm to their table! With a focus on sustainability and ethical sourcing, this campaign connects well with eco-conscious consumers.
Top tips from our email marketing team:
- Focus on something your brand is already well-known for — This will help reinforce your brand’s identity and trustworthiness. Simply because it matches your audience’s expectations! Include your usual copy and design style to make it feel like a natural part of the brand.
- Personalize your campaigns — Tailor your campaigns to different segments of your audience based on their preferences, behavior, or demographics. This will help you speak directly to your customers’ unique interests and needs. Better connection means better engagement!
- Keep your messaging short and impactful — Your average potential customer has an attention span of 8 seconds, so make a quick first impression. This will also prevent your campaigns from being clipped, improving your deliverability.
2– Show the people behind your brand
Want to help your brand stand out? Go beyond just showcasing your products and reviews. Connect your customers to the faces behind your business!
Send an August email marketing campaign about your founder’s story, put the spotlight on employees, or give them exclusive behind-the-scenes glimpses. This personal touch to will strengthen the bond between your brand and your audience. When customers see the passion and dedication of real people like them, it makes your whole brand feel more human and relatable. That kind of authenticity will set you apart from competitors, and customers will remember you long after you hit send.
Once you establish such a personal connection with your audience, every email you send will stand out amidst the sea of promotional messages. Hello, better open rates and engagement!
Example: Sweetums Wipes
This brand sells intimate wipes in a variety of flavors and scents. To engage its audience more, Sweetums launched a campaign asking the founder some of the community’s most burning questions. This campaign worked well because the founder offered her expertise as a psychologist, showing a deep level of personal care for her brand’s community. It’s a great example of how the human touch can build lasting trust and loyalty among your customers.
Top tips from our email marketing team:
- Find out what your customers are thinking — Understanding your customers’ needs and preferences will help you create effective campaigns. Use surveys, social media insights, and get-to-know-you emails to discover which questions and concerns you should address.
- Showcase your own expertise — The most impactful content comes from a place of knowledge and experience. Draw on your own expertise to offer your customers valuable insights that they won’t find anywhere else.
- Create a welcoming vibe — Make your customers feel heard and valued by making them feel good when they read your content. This helps you form stronger connections and encourages improved customer loyalty over time.
3– Showcase must-have seasonal products
This is one of the easiest ways to connect with your customers during August. By now, it’s halfway through the summer and the back-to-school rush is settling in. Your customers have a very clear idea of what they need to get through the rest of the season. So, give it to them!
Showcase products that are relevant to your audience right now. Send campaigns about your must-have summer supplements to stay refreshed, trendy jewelry that everyone is wearing, or back-to-school essentials that parents are looking for. Bringing your customers’ attention to specific products will keep you fresh in their minds and increase the likelihood of them making a purchase. This approach not only boosts engagement with your campaigns but also reinforces your brand’s reputation for providing products that meet their needs precisely when they need them most.
Example: Blendjet
This brand sent an August email marketing campaign focusing on its portable blenders, which fit perfectly into busy back-to-school routines. By highlighting the convenience and functionality of its products, Blendjet talked directly to parents looking for quick and nutritious solutions for their children. This approach worked because it addressed the need for hassle-free meal prep during hectic mornings, with the promise of making the lives of their customers a lot easier.
Top tips from our email marketing team:
- Place yourself in your customer’s shoes — If you were online shopping in August, what products would you need? Choose them from your collection and remind your customers why they can’t go without these essentials.
- Have fun with your campaigns — Use playful language, add humor to your content, or gamify your customers’ shopping experience. This will capture attention, make your campaign interactive and memorable, and help build positive associations with your brand.
- Keep it simple — Simplify your message to focus on the key benefits of your products. Use short, impactful copy and eye-catching designs to clearly communicate why they should buy from you.
4– Have an end-of-season sale event
Use your August email marketing campaigns to clear out inventory with an exciting end-of-season sale event. Select a few products, choose your discount or offer, and send out your emails. This strategy will help you manage stock levels before the new season and give your audience a treat.
This strategy works well because it engages new shoppers, bargain hunters, and even your most loyal repeat buyers. That’s because 70% of consumers love to receive news of a good sale in their inbox. Because who doesn’t like the chance to shop and save?
Offer them exclusive savings and showcase items that need a final push before the next season arrives. Remember to add lots of urgency, create feelings of FOMO, and showcase the limited availability of your discounted items to drive immediate sales. By sending targeted, relevant emails with irresistible offers, you increase the chances of recipients opening your emails and clicking through to your store. That improves your sender reputation, making it easier for your emails to land in customers’ inboxes.
Example: Tailored Athlete
This brand successfully executed an end-of-season sale by highlighting its best-selling summer outfits. By emphasizing the limited sizes and colors available, this campaign created urgency for customers to place their orders before stock ran out. This attracted new buyers looking for stylish clothing, as well as the brand’s repeat customers who appreciated the chance to get their favorites at great prices. The key to this campaign’s success was the good use of urgency and short, straightforward copy.
Top tips from our email marketing team:
- Add timers to your emails — When it comes to sale events, you can go all out on creating urgency. Incorporating countdown timers in your emails helps set clear expectations while also pushing customers to finish their purchases ASAP.
- Send more than one email — It’s good practice to send out an announcement when your sale starts. But don’t stop there! Send a follow-up email to remind customers about your sale, and then one last email before it closes.
- Make your sale feel exclusive — To add a sense of exclusivity, you can use personalized promo codes and personalization tags in your emails. You can even offer early access to your VIP or Loyalty Program customers to make them feel extra special (and give your engaged customers another reason to buy from you).
5– Feature your most-loved products
Highlighting your best-selling products is a powerful way to build trust and encourage new customers to try your brand. Showcase items that have already won the hearts of your audience, and back them up with real reviews from customers. This can help people make informed purchasing decisions by letting them know which products are popular right now. Remember, the key is to make it easy for customers to understand why your best-selling products are worth trying or buying again.
This easy strategy lets you capitalize even more on your most-loved products, remind returning customers to reorder, and introduce new shoppers to what your brand offers. You can showcase these products as in high demand, with limited stock, or even include a discount in your August marketing campaigns.
Example: Jerky
This brand recently launched a “Product of the Month” campaign, featuring its most popular jerky flavor. Jerky’s campaign emphasized urgency with messaging like “Grab your bags because once stock runs out, it might not come back!” This approach effectively created a sense of scarcity, motivating customers to make a purchase before missing out on their favorite jerky flavor. It works because because it taps into the fear of missing out, which boosts impulsive and last-minute purchases.
Top tips from our email marketing team:
- Share the social love — User-generated content (UGC) builds authenticity and trust among potential buyers. Show off the reviews and positive feedback your brand is getting!
- Give personalized product recommendations — Use data from past purchases and browsing behavior to personalize product recommendations for your customers. Highlight products similar to their previous purchases or items they might like.
- Create bundles — Bundle your best-selling products together and offer a limited-time discount. Limited-time bundles create urgency and increase average order value, making them a win-win for both your customers and your sales goals.
Create great August email marketing campaigns with Hustler Marketing’s expert team
Are you looking for more ideas for your brand? Or do you need help improving your deliverability? Let our team of top-tier marketing professionals do all the hard work.
Imagine not having to search for ideas every month, worry if you sent your last campaign on time, or wonder if your emails will land in customers’ inboxes! From creating content calendars and beautiful campaigns to growing your email list and engaging your customers, we have the expertise to take your August email marketing efforts to the next level.
Get in touch with our friendly team to talk about keeping email revenue high as the summer hype starts to fade.
