Approximately 1 billion promo emails went out during 2023’s Cyber 10 (the period from the Sunday before Black Friday to the day after Cyber Monday). That’s a lot of noise, and it’s getting harder for brands to get their message across.

The good news is that it is possible to win this Black Friday. But it will take innovative thinking to stay ahead of the curve. Here, we’re looking at some key tactics that online retailers need to adopt in the run-up to Black Friday 2024.

The Countdown to Black Friday 2024 has Begun

Every year, that countdown starts a little earlier. In 2023, around 27% of shoppers reported trying to get their holiday shopping done as early as October.

Why? Because people love discounts – but they don’t love risking site crashes, out of stock notices, and the FOMO that comes with having one day to snag great deals.

Reward Early Birds, and They Will Reward You

As an online brand, you understand the value of urgency. Consider this your own call to action: if you don’t start early, you will lose out to the competition.

That’s why we like to get started ahead of time, with custom Black Friday packages for our email and SMS marketing clients.

Last year, stores that had no early bird offer in November saw a 116% increase in email campaign revenue compared to their September-October average.

But stores who ran an early bird offer boosted their email revenue by 181%.

That’s 56% more email revenue, at the busiest time of the year. 

Getting the Most From Black Friday Early Deals: How to Engage Your Most Proactive Customers

Here’s how our Black Friday email packages enable brands to capitalize on the growing demand for earlier and better deals.

Early Bird Email Offers: Rolling Out the Red Carpet

People who sign up for your early bird list are already some of your most engaged profiles. 

You can ride that wave by offering a higher discount long before Black Friday. And it doesn’t have to be a discount. You can also send timely reminders that certain products are running out, or won’t be restocked, to get people to feel a sense of urgency. If it’s really a good deal (they’ll see right through it if it isn’t), a strategic early offer or promotion can generate hype and make your audience feel like they’re getting VIP treatment.

For some of our clients, these were the best performing campaigns of the entire BFCM 2023 season.

Plain Text Emails: Keep It Simple, Seriously 

Plain text emails are a great way to boost deliverability, especially during the busy season. 

And they deliver your message in a clear, straightforward way, which is exactly what your subscribers need when they’re receiving higher than normal numbers of emails. 

You can style these as a “letter from the founder”, with a friendly tone that feels real, honest, and conversational.

Early Black Friday Bundles to Activate Buyers

Consumers are on the lookout for anything that sounds like good value for money during sale season. Insights from neuromarketing show that strategies like bundling activate specific areas of the brain related to decision-making, emotion and value perception.

If a bundled offer really does seem to be value for money, consumers will take note. Combine that with some hype and FOMO, and you have a recipe for success.

Ladder Discounts: First Come, First Served

Another great way to warm up your buyers is to offer exclusive ladder discounts to your early bird list:

• The first 5 buyers get 70% off
• The next 50 get 50% off
• The next 100 get 35% off

These are clear and easy to understand, and they create that urgency you want subscribers to feel. 

Black Friday 2024: Go Big & Start Early With Hustler Marketing

Black Friday 2024 is just 101 days away. Brands who haven’t started preparing for the mother of all sales are cutting it fine, to say the least. Prepare to catch the sale wave early and ride it to unprecedented success with a Black Friday Early Bird plan that’s tailored to your audience – and built to skyrocket your email marketing revenue when it matters the most.

As a remote email marketing agency that’s been remote since before remote was cool, we get that, and we’ve learned how to be creative and collaborative across the digital divide. But we also love to connect in person. 

So we sent our rockstar Account Manager Paola Vasquez all the way from Peru to BlendJet’s California GQ to hang out, discuss email marketing strategy, and plan for the future.

BlendJet: “Big Blender Power On The Go”.

BlendJet is the OG portable blender. Their blenders are compact, efficient and convenient for on-the-go use. Their flagship BlendJet 2 features a powerful motor and battery for blending smoothies, shakes and other beverages in seconds. It’sUSB rechargeable, spill-proof and easy to clean.

Basically, it’s everything that the health-conscious professional or fitness enthusiast needs to whip up their favorite drink whenever, wherever. As a result, BlendJet is an eCommerce phenomenon, and one of the most successful stores on Shopify.

They’re also one of our longest standing email marketing clients. Paola Vasquez manages BlendJet’s account at Hustler Marketing. She is an experienced marketer pursuing a Master’s in Design from the London School of Design and Marketing. Her resume combines marketing expertise with a strong background in visual design, which makes her the ideal account manager for highly visual brands like BlendJet. 

She and her dedicated Hustler Marketing team have helped BlendJet to scale their email marketing channel, which now accounts for 40% of store revenue. And when the opportunity came up to join a strategy session to discuss email marketing strategy and brainstorm future growth plans, it was a no-brainer.

Meeting the Team at BlendJet HQ

After making the long journey from Peru, Paola drove from San Francisco to BlendJet’s headquarters in Petaluma. There, she got to see the offices, showroom, as well as a range of product models and prototypes. She especially enjoyed getting to spend time with BlendJet team members – both the ones she works with every day, and the ones she hadn’t met before. 

“I really loved meeting other members of the team, especially in roles like data analysis. It’s super helpful to get insights from them, because it helps us personalize emails more effectively and refine our overall email marketing strategy” said Vasquez.

A Deep Dive on Klaviyo AI Features

One of the most valuable parts of the session was a presentation by Klaviyo’s Principal Customer Success Manager Neil Gogate. Together with Paola and the BlendJet team, he explored Klaviyo’s new features for analytics, segmenting based on AI, and AI-driven subject lines. They also discussed ways to optimize BlendJet’s current email marketing strategy and boost key metrics like revenue per recipient. 

Strengthening Relationships for Long Term Growth

Of course, it wasn’t all work and no play. After the strategy session, Paola made a stop in LA to visit the Warner Bros Studios with BlendJet’s Daniella Reda. “We talk every day, but it makes a huge difference to spend time with your clients in person. It strengthens relationships and lays the foundation for even better collaboration”.

Hustler Marketing: the Preferred Email Marketing Agency for Brands With Edge

Hustler Marketing is a young, energetic email marketing agency that’s famous for our linchpin mindset and enviable company culture. We support awesome brands like BlendJet with a customized, award-winning email marketing strategy that boosts retention revenue and increases customer lifetime value – all fully managed and done-for-you.

Book a call with our team to find out how our unique combination of strategic account management, email marketing expertise and youthful vision could transform your brand’s email marketing agency.

So I’d like to tell you about my personal favorite: the Viewed Collection Flow. It’s a strategic email automation that we at Hustler Marketing have come up with ourselves – and it really works.

Across numerous stores, we’ve been able to boost email flow revenue by between 5 and 10%.

Let’s start with the first question my clients ask when I bring this up.

Another Email Flow? WHY?

Picture this: a user visits your website. This person goes to a collection page (not a product page) and views it.

But that’s it. No products make it into their cart, so they don’t trigger your Added to Cart flow. The user doesn’t initiate a checkout, so Checkout Abandonment is out of the question. They don’t even view a product. Then they leave, without triggering any of your basic email flow automations.

For all intents and purposes, you have lost that person. Or, in email marketing strategist speak, the profile has left the funnel.

The Buyer Journey: a Quick Refresher

Let’s recap marketing funnels 101: customers generally go through 3 broad stages. They start by exploring, then they get down to selecting. And once they’ve learned enough to make a decision, they either buy, or leave.

The exploration phase (basically Top Of Funnel or TOFU) is as non-committal as it sounds. People visit your site to see what’s on offer. They may go a step further and read some of your blogs. Ideally, you want them to start looking at your products, but they may only get as far as viewing your collections (remember this, it’s important later).

If all goes well there, those people will move into the selection phase. Here, they begin evaluating individual products and adding them to carts.  Ideally, they should progress from there, all the way down to the third phase at the bottom of the funnel and make a purchase.

Intercepting Traffic Between “Exploration” and “Selection”

The problem, as every eCommerce marketer or founder knows all too well, is that a LOT of people stay in exploration mode. Let’s call them explorers. In fact, this segment sometimes make up around 50% of all store sessions. Now of course, you can’t make a hard sell to people in this phase. You will probably scare them away if you get too aggressive and intrusive with your popups, for example.

But all of these explorers are in the right place to receive a soft sell. Something subtle but purposeful that nudges them towards selection – or even better, helps them to leapfrog that middle stage and get straight to purchasing.

Viewed Collection Flow: the Missing Piece in Your Email Flow Strategy

With all of that in mind, our email marketing strategists have devised a smart solution that helps our clients to retarget all that traffic they would otherwise have lost.

The Viewed Collection Flow triggers when a user views a collection but takes no further action. Here’s an example of a 2-email flow we built for one of our eCommerce brands.

Viewed Collection Email Flow Part 1: We Saw You Peeking

We began by creating an email for each collection on the brand’s site. Once a profile viewed this collection, they would receive this cute, informative email about that collection:

We included reviews to add social proof and reassure readers that what they were viewing was a genuine, high-quality product.

Viewed Collection Email Flow Part 1: The Clincher

The plan worked, and we got a bunch of conversions from the first email. But recipients who did not buy then received the second email, which contained a special offer to seal the deal.

This email flow structure can take some work to set up, especially if your store has a lot of collections. The metrics here are custom metrics that aren’t shown by default in Klaviyo or other ESPs. So some coding is needed on the backend.

But remember, we’re retargeting profiles that would have just disappeared if we had not taken any action. And crucially, depending on the store, that “invisible” traffic could make up to half of your site’s total sessions.

In our experience, the juice is definitely worth the squeeze.

The Juice: Viewed Collection Email Flow Results

The Viewed Collection Email Flow is neat in theory. But it also WORKS.

We’ve been able to boost email flow revenue by between 5 and 10% for eCommerce brands across various niches including arts & crafts, apparel & supplements. That’s potentially an extra 10% of monthly recurring revenue from your email channel – without you lifting a finger.

As far as ROI is concerned, that’s hard to beat, and it’s making a huge difference for stores who need to make the most of every retention marketing channel. It’s innovations like this that enable us to deliver an average 22X ROI on email, and drive results that win awards (just saying).

Get in touch with our team to find out where there may be strategic holes in your sales funnel, and how our expert team can help you build a retention marketing strategy that delivers maximum bang for your buck.

Many of us roll our eyes when we see an email in our inbox asking us to spend time answering questions about a brand – even a brand that we like.

And the discount offer in a survey email subject line usually sounds too good to be true (“100 free pairs up for grabs!”).

But (you knew it was coming) – there is a right way to do customer survey emails. And they can help you to understand your customers better, so you can make the right decisions when sales are lower than you’d like.

In this article, we’re taking a deep dive into customer feedback surveys:

• Need-to-know stats about how many people actually respond to surveys
• A quick case study on a high-end skincare company that saved themselves a LOT of money through feedback survey emails
• Quick guide to creating effective survey request emails, from subject line to sign-off

Feedback Survey Emails: the Good, the Bad, and the Spam-Worthy

It’s no secret that a lot of ecommerce email marketing surveys are poorly executed, and give readers unnecessary work.

That’s probably why the average response rate for feedback surveys hovers somewhere between 20 and 30%.

But email surveys are an essential tool in the email marketing toolbox, for a couple of reasons:

They give you the literal voice of the customer: your current and potential customers are engaging with your website and/or ads. So if you want to answer critical questions about your brand, there is nobody better qualified to answer them.

They’re pretty cheap: the costs are relatively low, even if you use a dedicated survey platform. 

Surveying customers shows you care: people in general may not like surveys. But they do like it when a brand listens. If you give them a chance to air their opinion – and then act on that information, you can make a lasting impression.

Email Marketing Case Study: Customer Survey Emails as a Source of Vital Business Intelligence 

One of our newest clients at Hustler Marketing is a high-end skincare brand that uses natural, safe ingredients. 

When they came onboard, they had great products and beautiful, rich digital experiences from website to social.

Despite all of that, sales weren’t what they wanted them to be – and the relatively high price tag looked like the most obvious culprit.

But we’ve seen this before, and we suspected the picture was more complex. So, before rushing to offer big discounts and special deals, the Hustler Marketing team pitched a different strategy: customer feedback surveys.

A Twofold Survey Invitation Email Strategy

Our team created 2 survey invitation emails, for buyers and non-buyers. These emails were plain text, and each contained a link to a simple Google Form with 5 clear questions.

We ensured that there was minimal friction: the survey was easy to complete, and there was an attractive discount incentive for those who completed it.

Buyers Survey: Focused on demographics, past purchases, satisfaction, packaging, shipping, customer service, overall experience, and suggestions for improvement.

Non-Buyers Survey: Gathered information on skincare habits, age, and reasons for not purchasing.

The Results of Our Customer Survey Emails

For non-buyers, the main barriers in order of priority were:

• I don’t know the brand well enough
• I want to try out a product sample before I buy
• Physical shopping is how I like to buy skincare products
• The price is a little high
• I need more information before I can make a decision

For buyers, the main areas for improvement were:

• There are some issues with packaging
• Product variety isn’t broad enough
• I liked the product, but the price is keeping me from buying again

The really interesting thing here was that price didn’t make #1 position for either segment.

So, if the store had resorted to discounts to boost sales, they would have lost out on revenue (completely unnecessarily). 

How to Create an Effective Survey Request Email

There’s a simple rule when it comes to survey request emails: reduce friction as much as possible.

Friction comes from things like:

Asking too many questions: the more questions you ask, the less time people spend answering each one. So pick a small number of questions that target the info you really want. In the case study we outlined earlier, we went with 5 short questions .

Demanding long form answers: instead of asking “how do you feel about our prices?”, use something like a scale. For example, the question can be: “Our prices are…”, with options ranging from 1 (really low) to 5 (way too high).

Not offering anything in return: you don’t have to offer crazy discounts, but you’re more likely to get engagement if readers feel like there’s something tangible in it for them.

Survey Email Subject Lines: Clear Trumps Clever

People see through email marketing copywriting tricks. So we recommend just being honest and straightforward.

Here are some examples of effective survey email subject lines we used for our skincare client:

• How is your order going? ✨ (curiosity)
• We hope you loved everything✨🌿 (caring)
• Your opinion = 25% off ✨ (help us help you)

Ecommerce Email Marketing That Gets Results: Hustler Marketing Makes it Happen

At the end of the day, getting to know your customer isn’t just about personalizing your email marketing. If you really listen, you can gain real business intel that translates into cold, hard revenue. 

So here’s some advice from an email marketing agency that’s seen it all: don’t forget the tried-and-test email feedback survey. Make it clear and simple, so the people who know your brand best can tell you what’s up.

As always, we at Hustler Marketing are here to help. Reach out to our friendly team to learn more about our done-for-you email & SMS marketing services, and how they could transform your retention marketing strategy for long term growth,

1. What is email marketing segmentation? Why is segmentation important?

Segmentation is the division of a company’s email list into smaller, more targeted, and different groups of subscribers based on set criteria. These criteria can be demographic, psychographic, behavioral, or geographic.

We talked to Susanna Papette, Head of Account Managers here at Hustler Marketing, about the benefits of segmentation in email marketing, and these are some of the most relevant ones:

• By creating segments and tailoring content for each, you send more relevant content to your audience.
• That relevancy helps avoid Spam Complaints and decreases Unsubscribe Rates.
• You can learn more info about the profiles your list includes, and you can get great insights to help you improve your overall marketing strategy.
• When done right, segmentation drives conversions and increases your email marketing ROI.

2. How to start creating segments for your email marketing strategy?

Segmentation is very beneficial if done right, but over-segmenting can also be time-consuming and may not be worth it. So when you’re creating a segment, remember that segments need to be created with intent. Think about the content you are able to create and ask yourself:

• Who is this content relevant for?
• Who would want to hear about this?
• And who should definitely not hear about this?

For example, let’s say you are an apparel brand with customers from all over the world and you are launching a new swimwear collection. Maybe it’s best if you send your launch email just to the subscribers that are living in places with warm weather or that have actually been browsing your swimwear and exclude people who live in places with predominantly cold weather. Another important criteria to think of segmentation is culture. Would you want to send an email campaign targeting Bikinis to an Arab country?

3. Basic email marketing segmentation

You can basically segment potential customers into groups based on: demographic, psychographic, geographical, and behavioral characteristics. Let’s take a look at each type and an example of an email campaign that was sent out to each specific group.

Demographic segments

Here you can exclude or include people based on characteristics such as age or gender. In this example, this apparel store sent out this email campaign with a 20% OFF just for their female audience.

Psychographic segments

Interests, likings, and dislikings are the criteria for this type of segmentation. Here you can see this email was sent out to people that had shown interest in that specific product.

Geographical segmentation

Are you opening a new store? Giving out free shipping for certain cities/countries? Then you seriously need a segment based on the location of your subscribers. People in Ecuador won’t find relevant the new availability of your product in India, so maybe it’s best to exclude them from that campaign and avoid high spam or unsubscribe rates. That’s why this cosmetics store sent out this email campaign for people in or close to India only.

Behavioral segmentation

With this type of segmentation, you can separate people based on actions they have taken or haven’t. For example, if someone added a certain product to their cart but didn’t buy it, then you may need to remind them about it and get that conversion!

How to build behavioral segments in Klaviyo

Let’s take a look at how to build some basic behavioral segments: buyers, non-buyers, openers, clickers, engaged on the website, and engaged on email.

Buyers

Non-Buyers

Openers

Clickers

Engaged on the website

Engaged on email

4. Advanced email marketing segmentation

Advanced segmentation is basically taking what we already know about each different type of segmentation and putting it all together to achieve more targeted and specific segments. That is to say, instead of having just a location-based segment, you could have a geographical + behavioral-based segment.

Marko Kojadinovic, an experienced Account Manager Lead at Hustler Marketing shared with us some of the advanced segments we commonly use here at Hustler Marketing. Let’s dive deep into each of them:

1. High Rollers

These are the people that are loyal to your brand. They have tried your products more than once and spent a considerable amount of money at your eCommerce store. These are the people you want to hit consistently to keep them engaged and placing repeat orders.

2. Brand Enthusiasts

These subscribers like your brand and have placed more than order overall time, but they are not big spenders. So they may appreciate a coupon once in a while to convert. (Who doesn’t?).

3. Waiting for wows

These are people that are constantly engaging with your emails and have been browsing your online store but haven’t placed an order just yet. These are people who are waiting for you to wow them. Maybe with a new product launch or an interesting sale.

Find out more about these segments in this amazing article Klaviyo published in its blog.

5. How to win-back old customers and re-engage old leads through email campaigns?

Did you know that on average, it is five times more expensive to acquire a new customer than it is to retain existing customers and encourage repeat orders? It’s true. So it’s always a good idea to hit old customers and old leads with interesting emails that can grab their attention back to your brand and products. Let’s see how you can build a win-back and re-engagement segment and when to add them to campaigns.

5.) a. Win-back segment

A win-back segment will include profiles that:

• Have subscribed to your list
• Have placed at least one order in the past
• But haven’t purchased in a considerable amount of time.

This timeframe will depend on the product you are offering. If you sell coffee or supplements, your customers will probably need a refill each month. In that case, you could consider them as win-back opportunities after 90 days or more of no purchases. But if you sell personalized jewelry, people may buy from you twice or thrice a year. So the number could go up to 180 days or more with no purchases.

5.) b. Re-Engagement Segment

A re-engagement segment will include profiles that:

• Have subscribed to your list
• Have been receiving emails from you
• But haven’t engaged with your emails after a certain timeframe or after receiving a certain number of emails.

Knowing the exact amount of time after which you can consider a lead or a customer unengaged can be hard. So just as a reference, you can generally consider a customer inactive after six months of them not engaging with your brand, but it’s different for everyone. It all depends on the product you sell, seasonality, the number of emails you send per month, and, of course, your audience.

5.c. Email Marketing Segmentation: When to send campaigns to your win-back and re-engagement segments?

As we can see, these are segments that include people that have already shown interest in your brand, so you don’t want to miss an opportunity to grab their attention again. Let’s talk about ways in which you can do so through email campaigns.

Basic approach

If you have great deliverability you can have a general and more basic approach. That is to say, you could add your win-back and re-engagement segments to a huge sale you are planning on sending out to your regular engaged segments.

However, because you’re sending to unengaged subscribers, you’ll want to be careful here. If you over-send, you risk hurting your sender’s reputation, especially if recipients unsubscribe or mark your message as spam.

Targeted approach

If you want to avoid deliverability issues, you can take a safer and more specific approach. You could create win-back and re-engagement segments based on product preferences, seasonal shoppers, custom profile properties, interests, etc. Check out these examples:

Let’s say you sell shampoos and you are launching a new shampoo for the Curly Hair collection. You can create:

• A win-back segment that includes people that have purchased from that collection in the past.
• A re-engagement segment with people that have browsed multiple products from that collection.

Or maybe you own a baby apparel brand and you have seasonal shoppers, you always see an increase in people that purchase during the holidays. In the next Christmas season, try to win back people who bought clothing from you last year between November and December, maybe they will be interested this year too. You can even show in your email how well the new arrivals match with the previous year’s best sellers.

These will be smaller segments than the general win-back or re-engagement segments, but the message will be more relevant for the recipients of your email. There are many properties and behaviors on which you can base your win-back and re-engagement segments. So, the next time you are scheduling a campaign for your regular segments, think if maybe this content is something your old customers/leads may want to hear about.

Check this and more information in our last webinar for eCommerce store owners and marketers about Email Marketing Segmentation 101. Now that you got the hang of it and you are ready to take the next step on your email marketing strategy, book a free call with us!

Regularly when you hear people talking about re-engagement in email marketing, what most of them speak of is either a Re-engagement Campaign (REC) or a Re-engagement Flow (REF, part of email automation). But are they worth the risk?

See, I think both regular REC and REF are important. Don’t get me wrong. Every subscriber is important to you as a store owner. 

After all, you spend a lot of time, effort, and money to recruit them into your list. Further, you need a list bigger than all your regular customers because the same people can’t buy from every promotion you send. 

The thing is, most of the time, you will be dealing with around 10% Open Rates for email marketing (or lower). 

As I said, either kind of re-engagement email is an important tool. But wouldn’t it be great if you could still re-engage your email list, without damaging your open rates like this? Well, YOU CAN.

One easy way to do it is simply by adding small segments of unengaged people into your regular campaigns!

By peppering your engaged segments with small fractions of your unengaged list every time you send a campaign you can engage with the unengaged. Keep these unengaged fractions to no more than 10%. 

That way you’ll largely maintain your open rates while pitching people who once signed up but have mostly forgotten you.

Here’s How It Works…

1. After running a re-engagement flow, copy off the profiles that are still inactive onto a folder in a storage drive. 
2. Select a subset of these records and re-upload them to your email list, labeling it Unengaged after Re-engagement Flow, including the flow’s date.
3. Then go into your unengaged segment, tap in the right-hand corner menu, Manage Segment, and click on Sample Segment Members. From there, you simply choose the size of the sample you want to create and voilá.
   
   
4. Select, say, 1000 records from this flow for inclusion in a segment labeled Sample 1 with the flow’s date in the title. Include Sample 1 in your next campaign send.
5. Repeat the sampling process with another 1000 records each time. 
6. Create numbered sample segments that each exclude all the prior samples until you’ve apportioned the entire unengaged list into bite-sized pieces.
7. Now all you have to do is start sending your regular campaigns to your most engaged segments and include the sample you’ve just created! And that’s it!

Don’t forget, the sample should be small. This is a slower approach than regular REC’s and REF’s!

The End Result?

You’ll get to re-engage small portions of unengaged people, one sample segment at a time. 

You’ll also get what’s considered “healthy” open rates for emails, all without compromising your deliverability as much as the regular re-engagement solutions will.

You may in email campaigns have re-engaged before, but have you ever re-re-engaged? Were you using email campaign marketing, email automation marketing or both?

Tell us your story in the comments below!

Leonardo Lima and Thomas McClintock, 

Hustler Marketing

But what if you could reactivate large portions of your list, boost sales, and expand your engaged segment without hurting deliverability or spending extra money?

Every subscriber matters. You invest time, effort, and money to grow your list. Plus, you need a broader audience because not every customer responds to every promotion. So, how do you engage the unengaged without risking deliverability?

No, we’re not suggesting cliché “we-missed-you” cat banners.

Instead, pepper your engaged segments with small fractions of your unengaged list for each campaign—keep it under 10%. This approach maintains open rates while reintroducing your brand to forgotten subscribers.

Steps:

1. After a re-engagement flow, save inactive profiles to a folder in your storage drive.
2. Re-upload a subset to your email list, labeling it “Unengaged after Re-engagement Flow” with the date.
3. Select 1,000 records for a new segment labeled “Sample 1” with the date. Include this in your next campaign.
4. Repeat with additional 1,000-record samples, ensuring each excludes previous samples until all unengaged subscribers are covered.
5. Incorporate these segments one at a time in future campaigns. Open rates may dip slightly, but revenue will rise.

Why It Works ✌:

1. Timing Matters: Sometimes prospects aren’t ready to buy—perhaps they recently purchased elsewhere or even from you. A re-engagement email at the wrong time can result in unsubscriptions, yet these recipients could become loyal customers later.
2. Changing Circumstances: Life changes daily, as do your products, competitors’ offerings, prices, and gifting occasions. Dormant subscribers might respond to the right product at the right price when the timing aligns.

What re-re-engagement success stories do you have? Comment below and share your experiences!

Anna Hrychukh and Thomas McClintock, Hustler Marketing