• Part 1: Email Automation Flows
• Part 2: Email Campaigns That Convert
• Part 3: Email Deliverability & Email List Hygiene

You can’t control tariffs, but you can control your email segmentation strategy. Uncertainty around tariffs is driving costs up, and making awkward customer conversations necessary.

But an effective email segmentation strategy is one of the best tools you have to soften the blow. Rather than blasting a generic “sorry, prices went up” email, brands that segment by location, purchase history, and price sensitivity can reframe a negative into a moment of trust.

What Tariffs Actually Mean for Ecommerce

Before we get to email segmentation strategy, let’s clarify the impact we’re trying to mitigate.

Tariffs (like the recent increases on Chinese imports) raise the cost of goods. If your business sources products or components from overseas, your COGS (cost of goods sold) goes up. This often means one of three things:

• You raise prices.
• You reduce margins.
• You cut corners on quality, shipping, or packaging.

Most brands pick the first. But price hikes come with a cost, especially when announced poorly. That’s where smart segmentation matters.

The Wrong Way: One Email, One Panic

Many brands send a single price hike email to their entire list. It usually reads something like:

“Due to rising costs, we’re increasing our prices starting next week. We appreciate your understanding.”

It’s vague and impersonal. And it will frustrate many of your customers. Worse, it treats loyal, casual, high-value and price-sensitive customers all as one segment. But their reactions most definitely will not be the same.

If you want to preserve trust (and revenue), you need to segment strategically.

Email Segmentation Strategy: 3 Key Tips for Tariff Uncertainty

Let’s break this down into actionable segmentation strategies.

1: Location: Speak Directly to Affected Customers

Tariffs are often country-specific, and sometimes even region-specific. If only your US customers are affected, don’t send a price change notice to your international audience. And within the US, if tariffs disproportionately impact certain states or zip codes (based on local fulfilment hubs or product distribution), tailor your outreach accordingly.

Tactical tip:

Use your email service provider (ESP) to create a segment of US-based customers (or wherever the tariff applies) and adjust your message for them. Start your email with clarity:

“Hey {{ first_name }}, a quick update for our U.S. customers…”

Then clearly explain:

• What’s changing: “Starting October 1st, select imported goods will reflect a 6-10% price increase.”
• Why: “This is due to new tariffs on specific product categories.
• What’s not changing: “Shipping policies, domestic product pricing, and your loyalty rewards remain the same.”

If your fulfilment or manufacturing varies by region, you can go deeper. Let customers in unaffected areas know they’re safe from price changes.

2: Purchase History: Reward Loyalty with Advance Access or Bundles

If someone just bought from you, they’re invested. If they’ve bought from you 5+ times, or part of your loyalty program, they’re a brand advocate. These customers are more likely to understand pricing realities, but they still deserve context and appreciation.

Instead of a cold announcement, give them a heads up with beneifts.

Segment: Repeat customers (2+ purchases in the last 12 months), loyalty program members, or customers with high total spend or above-average order value (AOV).

Email Angle (2 Approaches)

Option 1: Transparency & Fairness

“You’ve come a long way with us, and we truly value your support. That’s why we want to be transparent: due to rising import costs, select prices will change starting October 1st. You have until then to shop at the current price.”

• Communicates appreciation and clarity.
• Sets a hard deadline to encourage action.
• Feels honest, not promotional.

Option 2: Loyalty as Early Access

“You’ve been with us a while, so we wanted to give you a heads up”.

• Let readers shop current pricing before it goes up.
• Offer bundle deals to help them stock up.
• Frame this as a loyalty perk: 48-hour early access before prices change.

3: Price Sensitivity: Cushion the Blow With Alternatives

You likely have customers who always buy when there’s a sale, use discounts, or shop lower-tier SKUs. These shoppers are price sensitives. So they’re most at risk of churnin after a tariff-driven price increase.

This is where your email segmentation strategy can pay dividends.

How to identify them:

• Always use discount codes.
• Only purchase during major sales.
• High cart abandonment rate on full-price items.

What to send them:

• Lower-cost alternatives in the same category (“If X is out of budget, here’s Y.”)
• Upcoming sale calendar or loyalty perks.
• Subscription or bundle options that lock in current pricing.

Email snippet:

“We know price matters. So we’ve put together a few ways to keep your routine going without breaking the bank…”

The goal is to retain, not upsell. Think: helpful, not defensive. And it’s also a great opportunity to invite price-sensitive customers into your loyalty program, where they can save more and get access to exclusive deals that help stretch their budget further.

Bonus: Combine Email Segments for Precision Outreach

You don’t have to stop at one segmentation filter. Some email service providers (ESPs) like Klaviyo let you stack rules.

You can try:

• Location + purchase history: “US-based VIPs”
• Price sensitivity + recent cart activity: “At-risk bargain shoppers”
• Email engagement: “Opened or clicked in the past 90 days”.

Then tailor the tone. Your high-value US customers can get a softer, more collaborative message:

“As one of your most valued customers, we wanted you to hear it from us first…”

Whereas price-sensitive customers might get practical help:

“We’ve found a few cost-effective swaps that might work even better.”

What You Gain From a Smart Email Segmentation Strategy

Tariffs aren’t your fault. But how you communicate about them is your responsibility. Smart segmentation helps you to:

• Reduce unsubscribes and complaints.
• Keep high-value customers informed, not blindsided.
• Prevent churn from price-sensitive segments.
• Maintain brand trust during volatility.
• Even drive sales with tactical urgency.

Tariffs Are a Trust Test: Email Segmentation Strategy Helps You Pass

In some ways, tariffs are a stress test for your email strategy. They reveal whether you treat your list like one amorphous blog, or a group of real people with different habits and expectations.

Email segmentation strategy isn’t just a revenue tactic, or a way to make work for your email marketing team. It’s how you match the right messaging to the right parts of your audience. Getting it right is a great way to show that you respect the community you’re cultivating around your brand.

If you’re rethinking how to talk to your list during tariff season, we’ll help you do it with strategy, not stress. Book a call and let us help you get this right.

Keep reading for insights on how email automation can protect revenue through this uncertain period.

This article is part 1 of 6 in our Tariff Survival Guide for eCommerce Marketers.

• Part 2: Email Campaigns That Convert
• Part 3: Email Deliverability & Email List Hygiene
• Part 4: Email Segmentation
• Part 5: Email Design & Email Copywriting
• Part 6: Customer Loyalty Programs

Key Takeaways

• Tariffs are creating friction for eCommerce businesses: products are costing more, and taking longer to ship.
• Email automation is key to mitigating the impact by strengthening trust and keeping sales consistent.
• Focus on essential email automation flows: Welcome. Abandoned Cart, Shipping Delay, Back-in-Stock, Post-Purchase to cover the whole customer journey.

What Can eCommerce Stores Do About Tariffs?

With tariffs back in the news and supply chain disruptions causing headaches for eCommerce businesses, it’s safe to say everyone is feeling the pressure. Product costs are rising, and delays are holding inventory up. Customers are also more sensitive to change than usual.

It’s a lot, and it probably feels that way. The good news for eCommerce marketers is that there are a few critical levers you can pull, especially when it comes to how you connect with your customers.

Strengthen Trust & Loyalty With Intelligent Email Automations and Flows

The market is rocky. Customers know that, and right now, they’re looking for consistency. With prices trending upward almost everywhere,

• If you’ve increased prices, have you been transparent about it?
• Did you communicate clearly to keep people in the loop?
• Are you making the shopping experience easy, and minimizing the impact of delays for customers?

Brands who show up for their customers now will earn loyalty that lasts beyond any (hopefully temporary) turbulence.

It’s also time to double down on whatever brought them to your brand to begin with. That’s bigger than price. And in some cases, it’s even bigger than your product. It’s about how you’ve made them feel, and how well you can keep hitting the right notes to keep them coming back.

Let Email Automation Do the Heavy Lifting

With so many variables in play, eCommerce brands need all the help they can get. An email automation delivers in spades, especially when the sailing isn’t smooth.

With the right email workflow automation in place, you really can have it all:

• Keep your brand top-of-mine.
• Nurture trust among your most valuable customers.
• Expand your list and drive sales to soften the impact of price hikes.

In this article, we’re breaking down the essential automated email campaigns you should prioritize protect you customer experience and your revenue, even (and especially) when you’re thrown a curveball like historic changes in tariffs.

The Email Automation Flows That Keep Revenue…Flowing (Even When Prices Go Up)

1: The Welcome Flow

What’s the point of this email automation?

Your welcome email flow is the first and most important opportunity you get to roll out the red carpet. It’s a series of emails that greet new subscribers and introduce them to your brand.

First impressions are always everything. But right now, they’re extra everything. In more certain times, you can afford to be a little brand-centric in your welcome flow. But right now, you need customers to feel like they’re getting real value, right from the start. You want to keep their minds on value, and off things like pricing jitters or concerns about shipping. This might call for some adjustments to your messaging and design.

How to structure a high-converting welcome email flow

• Email 1: A warm welcome (obviously), plus some follow-up if you offered something in a popup. The goal here isn’t necessarily to talk about your brand, but let readers know they’re in good hands (and prove it).
• Email 2: Readers who open this one are interested in learning more. Now’s the time to spotlight what sets you apart. Talk about your quality, your values. Whatever your strong suit is, make it shine here.
• Email 3: Set clear expectations around shipping times, especially if you’re expecting delays. If you have to deliver this kind of bad news, it’s best to do it early, and do it transparently.

Personalization matters, too. Tailor these emails as much as you can based on user behavior and preferences. But even more importantly, you should aim to remove any uncertainty the reader may have had before subscribing.

Tweaking your welcome flow can improve email revenue by 1563%. Get our welcome flow deep dive to find out how.

2: The Abandoned Cart Flow

Why this email automation belongs on the essential list

Carts get abandoned. A well-crafted abandoned cart email automation wins them back. This series is an event-based email automation that triggers when a customer loads up their cart, and then ghosts.

You can expect that to happen more than usual at the moment: tariffs and supply chain hiccups are causing major buyer hesitation. That makes getting your abandoned cart email flow in ship shape should be high up on your priority list.

What an effective abandoned cart flow looks like

• Email 1: A reminder, but not a nag. The usual messaging about “forgetting” the cart may be a little less relevant right now. Instead, focus on value and urgency.
• Email 2: Bring in some social proof to nudge readers back to checkout. Pick some great reviews or UGC to feature. It’s a good idea to pick examples where customers explain why they’re happy. In other words, real-world problem solving is worth more than the 5-star widget.
• Email 3: This is an ideal place to throw in a limited-time bonus or discount. This is standard practice anyway, but in 2025 it’s a no-brainer.

Is your abandoned cart email flow recovering revenue? Find out how to net 6% or more with intelligent, engaging email automation that brings customers back to checkout.

3: The Shipping Delay Flow

An email automation that gives your readers full transparency

Shipping delays damage trust. But unexpected shipping delays damage it beyond repair. This flow is a good way to keep your customers in the loop, so they don’t get any nasty surprises after purchasing.

Proactive, honest updates show your customers that you respect their time (and their money). Brands who make this effort will have a much greater chance of riding out tariff-induced uncertainty with their lists in good shape.

Building a shipping delay email flow that leaves customers curious, not irritated

• Email 1: Break the news. Be upfront about the delay, and share an updated timeline.
• Email 2: A sincere apology, perhaps pairs with a little perk (free or discounted shipping, bonus points, or some other value add).
• Email 3: Confirm once the order ships, and give detailed tracking information for peace of mind.

4: The Back in Stock Flow

Inviting customers to get it before it’s gone (again)

One of the very few silver linings of supply chain chaos is that it reminds customers that they can’t take their favorite products for granted. Hearing that something is back in stock is more compelling when you’re not sure when it will be back again. Capitalize on that with an email automation that alerts customers when out-of-stock products are back and ready to ship.

Back-in-Stock alert can be a golden ticket to recover lost sales. Plus, you’re reaching out to people who already wanted what you’re selling, a (relatively) easy win.

How to craft back in stock email flows that don’t sound gimmicky

• Email 1: Announce the big news, but don’t spend too much email space telling a story about the product. The point here is scarcity and urgency. Make the CTA stand out.
• Email 2: Remind subscribers who have purchased the product in the past why they loved it in the first place. Emphasize benefits, don’t dwell on features.
• Email 3: Urgency is key here. Tell readers that stock is limited (as long as that’s true).

Segment your audience based on product interest to make these alerts hyper-relevant and more effective.

Get our full guide to setting up back in stock emails using Klaviyo flows.

The Post-Purchase Flow

Preserving purchase momentum by letting customers know they’re more than a number

This email automation flow keeps the conversation going after the sale. You want customers who read this to see that you actually value their business. It’s also an opportunity to present more products that align with their interests and increase CLV.

Post-purchase emails that keep buyers coming back for more

• Email 1: Short and sweet. This should be a heartfelt thank you, with a confirmation of order details.
• Email 2: Smart recommendations for complementary products, refills or upgrades.
• Email 3: A gentle review request, or an invite to join your loyalty program.

The emails in this flow don’t need to be long. But they do need to make an impact. Customers who open them should feel reassured, then excited, then a desire to share their experience (even if that comes from a little incentive).

Email Automation: Your Tariff-Time Lifeline

We’ve helped eCommerce brands successfully adjust their email marketing automation strategies to handle uncertain times.

If you’re looking to tighten up your email workflow automation, recover abandoned carts, or master integrating email automation with CRM systems, we’ve got you.

Talk to an email automation expert to protect your retention revenue.

In the next chapter of our series, we’ll dive into Campaigns That Convert When Costs Go Up: email strategies that focus on turning tariff-driven cost hikes into revenue-generating opportunities.

Smart, right?

Well, maybe not.

Depending on how your setup works, you might be excluding real customers across your campaigns. Even worse, you could be misattributing revenue in flows, while those same profiles still enter the automation. Either way, you’re getting an inconsistent picture of performance, and you may be losing out on real revenue.

In this blog, we’ll break down how inbox security systems can skew your email data, and what that means for your revenue attribution. We’ll also look at why some filters might be doing more harm than good.

So What are Bot Clicks, Really?

On most email platforms (like Klaviyo), a bot click is a link click that appears to come from a non-human interaction, like a script or automated process.

But not all “bot clicks” come from actual bots.

Some inbox providers, like Gmail or corporate email servers, use security filters that automatically click every link in incoming emails. This is a safety measure to scan for malicious content.

The problem is that email service providers (ESPs) can’t always tell the difference. If a security system clicks a link on behalf of a human user, Klaviyo still logs it as a bot click and flags the profile. That usually leads to removing the profile from the list.

So, even if that real customer opens, reads, and purchases later…you might never email them again. They’re on the bot list, and they won’t get future email marketing campaigns and email marketing flows.

When Bot Clicks Exclusion Goes Wrong: Real Revenue Horror Stories

We recently helped a store who had changed their attribution model from 3 to 5 days. They had also begun to exclude bot clicks, which they had not done before.

A couple of totally predictable things happened:

1. Email-attributed revenue dropped. This is inevitable, because Klaviyo was now linking less revenue to emails.
2. Engagement also dropped. Again, this was not surprising: at least some of the opens they had been getting were genuine bot clicks and machine opens.

But then we noticed something far more important: website sessions coming from Klaviyo also dropped.

After digging in, we found that the majority (yes, MAJORITY) of these profiles were real customers. They had been engaging and shopping with the brand before the change. But the bot clicks exclusion had cut them out of all email communication.

These exclusions were cutting valuable (human) subscribers out of the loop. These were profiles who had:

• Opened multiple emails
• Clicked multiple links (beyond the security auto-clicks)
• Completed purchases

They weren’t bot clicks. They were buyers.

Here’s an example of a profile that ended up on the exclusion list, even though there was a purchase history for the profile.

Okay, that looks like a pretty small order. Maybe the data clarity we got from excluding bot clicks was worth it?

Not quite. Here’s another example, but this time a loyal customer whose profile had triggered clickbot=true.

Imagine the impact of this kind of thing at scale. Excluding hundreds or even thousands of active profiles based on inaccurate bot identification could wreck your attribution model and flatten your revenue.

We even found a new customer who had converted via the welcome flow. After entering that flow, the system misidentified it as a bot click. This customer wouldn’t get any more future communication. And the brand would have cheated itself out of repurchase revenue.

Apple Privacy Opens: The Other Silent Revenue Killer

It’s not just bot clicks that brands need to worry about.

Apple’s Mail Privacy Protection (MPP) makes a complex picture even messier. It preloads email content on Apple devices, even if the recipient never opens the message.

That means:

• Opens appear as “machine activity”
• Klaviyo (and other ESPs) can’t always tell if the recipient actually read the mail
• Some marketers choose to exclude Apple Privacy opens from email flows and email campaigns

But again, this can be dangerous.

It’s possible for a recent customer to end up in the “machine opens” category. So, if you exclude Apple Privacy Opens from your sends, you could be excluding active customers and losing out on revenue.

Here’s an example of a one-time customer that the system thinks is a machine open, even though they have placed an order.

At the end of the day, it’s better to have slightly noisy data than to lose out on revenue opportunities.

One of our expert email marketing strategists, Liana Mouradian, puts it like this:

“Consistency is more important than precision. If your metrics stay stable over time, even with some inflation, you’ll still spot the trends that matter.”

So Should You Ever Exclude Bot Clicks?

Yes, but only strategically.

In some rare cases, filtering might be necessary:

• During a list bombing attack
• If you notice a surge of invalid or junk profiles
• If a deliverability consultant recommends it for list hygiene or domain health reasons

But even then, proceed with caution. Flagging a security filter as a bot is a blunt tool. Unless you’re pairing it with additional signals, like no site activity, no purchase behavior, or hard bounces, you could be throwing out valuable profiles.

How to Check if You’re Excluding Real Customers

Here’s what we recommend for every Klaviyo user:

1: Audit your bot clicks regularly

Go into your database and identify any profiles triggering the bot classification. Check if they:

• Have a purchase history
• Engaged with multiple emails
• Revisited your site

You can establish this by segmenting these profiles. For example, filter for profiles that met “clickbot=true in the last 30 days” AND have ever placed an order. Those are customers, so keep them.

For active subscribers, you can segment further by digging into engagement levels like “active on site,” and “viewed product”.

We recommend having these botclick+MPP segments in place, and monitoring them regularly.

2: Don’t panic over inflated open/click rates

It’s a trade-off. Yes, some metrics may appear inflated. But excluding too aggressively can cost you more than just some messy data.

• Use engagement and conversion data: Look beyond opens and clicks. Track sessions, add-to-carts, and purchases to get a fuller picture.
• Validate before excluding: If a profile is flagged but has a recent purchase or strong behavioral signals, reconsider excluding it.
• Adjust segmentation logic: For example, instead of excluding all Apply Privacy Opens, exclude only those with no other engagement for 90+ days.

Don’t Let “Clean Data” Kill Your Conversions

Email marketing is messy. Between bots, privacy tools, and engagement filters, it’s hard to know what’s real and what’s noise.

But we’ve learned that over-correcting is just as dangerous as under-analyzing. The best move is a balanced, evidence-based segmentation strategy that combines behavioral signals, clear exclusion logic, and ongoing monitoring.

If you’re not sure whether you’re excluding the right profiles (or the wrong ones), Hustler Marketing can help you audit your lists, segments, attribution settings and engagement filters to make sure you’re not ghosting your best customers.

Talk to our expert team about how to clean up your email data without sacrificing revenue.

Social media ad bans and strict platform policies make it difficult (if not impossible) to do traditional paid ads for online CBD stores.

And the general lack of chill from Big Tech and governments is unlikely to change any time soon. That leaves brands like yours with a narrower range of marketing channels. The best and most valuable of those channels is, without doubt, email marketing.

In this blog, we’re taking a look at why that is, and how you can build a thriving, compliant retention marketing strategy.

Key takeaways

• Own your audience: don’t rely on third-party platforms that can ban or block you at any time.

• Email > SMS for compliance: most platforms restrict SMS for CBD, but email gives you more freedom (and reach).

• Stay compliant, stay creative: avoid direct health claims and use hedging language to keep things legit.

• Deliverability hacks: turn spam-trigger words into images, highlight product formats, and make CTAs crystal clear.

Online CBD Stores Must Own (Not Earn) Their Audience

Marketing restrictions for cannabis and CBD brands feel like playing a game where the rules keep changing. Meta, Google, TikTok and others shut down accounts left, and right. Some brands may manage to sneak through the strict TOS, but that’s high-risk.

Even worse, each state has different regulations for online CBD stores and any business selling cannabis or hemp-derived goods. What’s legal in one state is off-limits in another. For example, differing thresholds for THC content can make selling across state lines a nightmare. You need to be very intentional about your email segmentation, and you need to stay on top of this at all times (a great reason to partner with a CBD agency or a proven email marketing agency).

Any way you look at it, the CBD/hemp/cannabis wellness niche in eCommerce is about owning your audience, not earning it.

Email Marketing for Online CBD & Cannabis Brands

Unlike paid ads, where the algorithm decides your fate, email marketing gives you control. No sudden bands, no shadowbans, no community guideline violations for simply existing.

Here’s why email marketing is the MVP of CBD digital marketing:

• Direct-to-Customer reach without gatekeeping.
• Compliance-friendly: craft your message, add your disclaimers, hit send.
• A motivated, engaged audience who have consciously opted into your community.

What About SMS Marketing?

Hemp marketing, CBD marketing, cannabis marketing, whatever you call it: this eCommerce niche has a complicated relationship with SMS marketing.

For most marketing automation platforms, it’s a hard no. Push notifications are a great alternative for engaging subscribers beyond email.

Get an expert CBD email marketing strategy for solid, scalable & compliant results.

How to Create a High-Converting CBD Email Marketing Campaign

Alright, so email marketing is the move. But how do you make sure your emails don’t land in promotions or spam?

Build Your List by Being Super-Informative

The CBD industry as a whole is growing, and online channels are increasingly favored by customers. That means two things: the audience is out there (good news), but competition for that audience’s attention is only getting more intense.

As an online CBD store, you’re trying to reach a pretty high-info audience, which means you have to show that you’re trustworthy and

• Lead magnets are a great way to offer something valuable in exchange for an email: discounts, exclusive content, or even a mini “CBD 101” guide.
• Referral programs can incentivize existing customers to bring their friends into the fold.
• Website pop-ups give visitors a way to engage with your brand without making too much of a commitment. That’s really useful for the large audience of shoppers who need some convincing when it comes to CBD, cannabis and hemp products.

Nail Your Email Content (Obviously)

As an online CBD retailer, your emails need to work harder than most, so make every word and pixel count. Find the right balance between being informative (to address trust), and fun (to address engagement).

Here’s some inspo for your design team.

This email emphasizes the benefits of the product without making any overblown claims (more on that a little later). It threads them all together in an engaging piece of storytelling that guides the reader towards the final CTA.

Once they’re on your list, keep ‘em hooked. Your emails should be fun, valuable, and non-spammy. A solid CBD digital marketing strategy includes:

• Welcome Flows: First impressions matter. Introduce your brand, highlight best-sellers, and maybe even throw in a special discount.
• Educational Content: People have so many questions about CBD and cannabis. Become the go-to expert with quick guides, product spotlights, and industry news.
• Exclusive Offers: Give your email list VIP treatment with early access to sales, limited-edition drops, or loyalty perks.

Don’t Skip Storytelling & Social Proof: Customer Reviews are Gold.

Online hemp stores and online CBD stores can’t make medical claims. But they can let their customers speak for themselves. So reviews make a great addition to a CBD email campaign, especially if they mention stress relief, better sleep, or relaxation.

Stay Compliant While Still Being Engaging: Email Copywriting Do’s & Don’t’s

CBD brands can’t directly say their products treat anxiety, pain, or sleep issues (no matter how many customers swear by them). Instead, lean into how CBD fits into a wellness routine:

As a basic rule, avoid making direct claims about relieving, reducing, improving, or any other term that suggests medical advice:

❌ “CBD relieves stress and anxiety.”

✅ “Take a deep breath and unwind with our premium CBD blend.”

Hedging language also helps keep things compliant. Your email copywriter should find creative ways to talk about benefits without misleading readers.

❌ “CBD fights inflammation and improves sleep.”

✅ “CBD may help you feel more balanced and relaxed after a long day.”

You’ve read this far, so you deserve some pro tips. Here are 3 key strategies to keeping your email deliverability up while scaling up your sends:

1. Use Trigger Words as Images: Words like ‘CBD’ or ‘THC’ can trigger spam filters, so using them in images instead of text can help improve deliverability.
2. Clear CTAs: Want them to shop? Read? Sign up? As an online CBD store, you need to send a variety of content types, so always make it obvious which one a reader is seeing. (“Get Yours Now” > “Click Here”)
3. Showcase Product Formats: Highlighting flavors, strengths, and formats (e.g., gummies, tinctures) makes emails more engaging and avoids triggering compliance red flags. Focus on the benefits of those, as opposed to your competitors, like this:

Ready to Go All In on Email? Let’s Talk

If you’re tired of battling ad bans and watching your content disappear into the void, it’s time to invest in an email strategy that works. At Hustler Marketing, we specialize in CBD digital marketing, crafting high-performing email marketing campaigns that drive real revenue.

Partner with an agency who gets you: the regulations, the audience, and the hustle it takes to grow in this space. From flows to campaigns, we’ll help you build a reliable, owned channel that delivers consistent ROI, no algorithm drama, no account shutdowns.

Let’s grow your CBD brand the smart way. 

Your Klaviyo dashboard is your best friend when it comes to figuring out what your customers are up to, what they care about, and how you can reach them more effectively.

Tracking key email marketing metrics is essential to knowing whether your email marketing is working – or if you’re working with an agency, figuring out the ROI on the email marketing services you’re getting. 

Here, we’re looking at need-to-know email marketing metrics, what they mean, and how you should be tracking them to maximize retention revenue. 

Email Marketing KPIs to Keep an Eye On (all the time, basically):

Once your email marketing channel is big enough, it will generate a LOT of data. There are many ways to slice that up, but here are the email marketing metrics to prioritize on the daily.

Let’s start with the easiest: how many people are opening your emails?

1: Email Open Rate

This might be the simplest (handiest) of email marketing metrics. Your email open rate (OR) is the percentage of subscribers who opened your emails. A bad OR could show that your subject lines work. It could also suggest problems with deliverability. 

How to Boost Your Email Open Rate

• Test different subject lines, preheaders, and sender names.
• Segment your list to target more relevant content to specific groups for better engagement.
• Regularly clean your list to ensure you’re sending each profile the type of content they’re most likely to care about.

2: Click Through Rate (CTR) & Click Rate (CR)

Click Rate (CR) is an important indicator that helps you avoid the spammer label. It calculates the percentage of people who open an email and click on a link, relative to the total number of emails you deliver. 

Click-Through Rate (CTR) measures the percentage of clicks received compared to the total number of views or impressions. (In email marketing, these are essentially opens). CTR provides insight into the effectiveness of your email’s content after that initial attention grab. This helps you understand how compelling your email content is.

Here’s the formula for CTR:

CTR = (Total Clicks / Total Emails Delivered) * 100.

How to Interpret Click Rate and Click Through Rate

A high CR may indicate that your email subject line or preheader text is enticing enough to encourage recipients to click through, while a high CTR may indicate that your email content is engaging and relevant to your audience.

Check in on these daily, because sudden drops could be a bad sign. By tracking both metrics, you can identify areas where your email campaigns are performing well and areas that need improvement.

3: Revenue Per Recipient (RPR): Digging Deeper Than OR & CTR

Open rates and click-through rates don’t directly tell you if a campaign generated revenue. To figure that out, you need to dig a little deeper. RPR is is a key email marketing metric that measures the average revenue that comes from each person who receives an email. It helps you understand how effective your campaigns are at the individual recipient level.

Let’s imagine a Black Friday early bird sale opener email to demonstrate the calculation.

• Total Email Sends: 50,000
• Total Bounces (to exclude): 2,000
• Total Revenue: $150,000

Your RPR is is the total revenue divided by the number of valid recipients. In this case, that gives us an RPR of $3.13, meaning each recipient contributed an average of $3.13 to the total revenue.

How to Use RPR to Improve Campaigns:

1. Segment your audience: Calculate RPR for different customer segments to see where your strongest ROI lies.
2. A/B test: Compare RPR across variations of subject lines, offers, or CTAs.
3. Timing: Analyze RPR across send times and days to determine optimal email scheduling.
4. Content Optimization: Identify emails that had higher RPR and replicate what worked—whether it was specific product recommendations or scarcity-driven copy.

4: How Do You Check Email Deliverability?

None of what we have just said matters if your emails aren’t landing in primary. Email deliverability is the bedrock of an effective email marketing service. One of the easiest ways to track it is to watch average ORs and CRs. If you notice a notable decrease on either of these, it’s a good idea to check in on deliverability, and dip into other email marketing KPIs that you probably aren’t checking daily.

Let’s look at those next.

Email Marketing KPIs That Deserve a Weekly Check-In (or a deep dive when you notice anomalies)

Spam Complaints

It hurts when people don’t open your emails. But it’s even worse when they mark them as spam. If your spam rate gets too high, inbox providers may block your account or take some other action against you. Here are some mistakes that can spike your spam complaints:

• Irrelevant content that doesn’t match the interests of the readers in each segment of your list.
• Spammy email copywriting: words like “free,” “act now,” “guarantee,” or excessive capitalization and exclamation marks.
• Clickbait subject lines that don’t match the offer in the email itself.
• High sending frequency: people don’t like to receive too many emails in a short space of time.

Number of Unsubscribes

Although a high number of unsubscribes can be discouraging, it can actually be a good sign. If people are able to find the unsubscribe option and remove themselves without friction, you’re doing well in terms of email design and format. A trustworthy eCommerce store will generally get more unsubscribes than spam complaints, as consumers choose to leave the sales funnel. 

List Growth Rate

Your email list is the backbone of your email marketing efforts, and tracking its growth over time is crucial. The list growth rate shows whether your efforts to attract new subscribers and retain current ones are paying off. A stagnant or shrinking list indicates it’s time to re-evaluate your acquisition strategies. By focusing on growing your list through engaging content and smart lead generation tactics, you ensure your campaigns continue reaching new and interested audiences.

Bounce Rate

For any email campaign, it is important to check and track the bounce rate, which measures how many subscribers did not receive your email. Tracking this metric helps identify soft and hard bounces, which is essential for assessing the quality of your subscriber list and maintaining the success of your campaigns. Ideally, you want your bounce rate to stay below 1%.

Some People Track Calories. We Track Email Marketing KPIs. Day In, Day Out.

A high-ROI email marketing service needs to be effective, transparent, and continually evolving to do better. That’s the model we have built at Hustler Marketing – and it’s how we have won major industry awards.

But there’s no secret: we just stay focused on email marketing KPIs that grow our clients’ businesses. That, and or exceptionally low account manager-to-client ratio, makes us the email marketing service of choice for eCommerce brands in virtually every niche. Alongside our expertise in email marketing KPIs, we also specialize in UGC ads, providing a potent combination of retention and acquisition tactics. Contact our team to learn more about how the one-two punch of KPI-driven email marketing and UGC advertising could help you exceed your goals for the next quarter and beyond.

That’s because, obviously, you can only make a sale if someone opens your emails. And eCommerce email marketing is, in large part, a numbers game. To win, you need to send enough emails, of high enough quality, to get the opens that lead to sales. 

So with that in mind, what is a good open rate for email? In particular, what’s a good open rate (OR) for eCommerce – and how can you improve yours to boost email marketing revenue?

All great questions – and all tricky to answer in brief. But here’s the TL;DR if you’re not in the mood to read to the end:

• Set realistic expectations based on your industry and your niche within it.
• Invest in killer email subject lines (and preheaders).
• The right email list segmentation makes the difference between “viral” and “invisible”.
• Figure out the best email send times for your audience – it may not be what you think.

What is the Average Email Open Rate?

(Also: how long is a piece of string?)

We’re often asked for an average email open rate, to compare against actual rates.

It’s an important question, but it really depends on the industry and niche that you’re working in. Email marketing works differently in each one – and even within industries, certain segments get better average open rates than others. 

According to the latest Klaviyo data, there’s a non-trivial variance in campaign open rates different eCommerce segments:

• Clothing & Accessories: 40.48%
• Food & Beverage: 40.58%
• Health & Beauty: 37.82%
• Office Supplies: 37.79%
• Specialty: 50%

Their data puts the average at 39.74%. Bear in mind that this includes the impact of iOS updates, which really inflate open rates. So if your email open rates are somewhere in the 30’s, you’re doing okay. It could be a lot worse. But it could be a lot better, too, which is where a done-for-you email marketing service can make all the difference in the world (more on that a little later).

What’s the open rate formula?

Here’s how to calculate open rate figures for your monthly KPI report or that email marketing deep dive your CEO is bugging you about:

To calculate the email open rate, divide the number of emails that were opened by the total number of emails that were successfully delivered (not bounced). Then, multiply that result by 100 to get the percentage.

For example, if you sent 1,000 emails and 200 of them were opened, your open rate would be 20% (and your CEO will have some questions for you).

The open rate formula is pretty simple, but getting it to a healthier place takes time.

Here are some fixes to consider if you’re stuck at or below the average email open rate for your niche. 

How to Increase Email Open Rates: 4 Proven Strategies

Send More: Increase Email Frequency To Get More Opens

There’s no hard and fast rule about how many emails an eCommerce store should send. But “at least once a week” is a general rule of thumb. 

The more you send, the more data you have to analyze to find opportunities and spot anomalies. For example, if you notice that a certain send time correlates with a big drop in opens, that’s important. Change things up and find a better time for your audience. 

Basically, your subscribers’ behavior can tell you as much as a direct survey (if not more). You just need to be paying attention, and know how to interpret it. 

And you can only get to the point of having useful data on their behavior if you’re sending at a high enough volume.

Write Engaging Email Subject Lines – You Only Get One Chance (and 50 characters)

The email subject line is the first thing your recipients see. You have a very short space (around 50 characters) to get attention and motivate the click. And we’re all getting tired of cliche, gimmicky or overly aggressive email subject lines cluttering our inboxes. 

Here’s what you want to do instead:

• Personalize where you can. Adding a recipient’s name can be a nice touch – even if it is a little predictable.
• Keep it short: pack as much as you can into the character limit.
• Ensure that there’s follow-through from the subject line to the email content. 

Remember: you’re writing email marketing subject lines, not email subject lines for internal communication. So your focus should always be on what your audience needs. Sometimes that’s humor (great for nurturing content and newsletters). But sometimes it’s more about giving as much information as possible in 50 short characters, like during a sale. 

Pack Value Into Your Email Preheader Text, Too

The preheader text gives the reader a little more context about what’s in the email. Use this space wisely: highlight an offer, a unique selling point, or a teaser that complements the subject line. Think of it as your last shot at convincing the reader to click – not as just something else you need to fill in.

Most email clients display preheader text between 30 and 75 characters on mobile devices, while desktop clients can show up to 130 characters. To ensure visibility, we recommend that you keep preheaders between 40 and 100 characters.

Segment Your Email List

If you have great subject lines and engaging content, but your email open rates still aren’t as high as you’d like, you could be segmenting your list wrong.

Segmentation is kind of a science in itself, so it’s very easy to make mistakes that end up sabotaging your email revenue. Here are some of the biggest:

Over-Segmentation: Creating too many small, niche segments can water down your messaging (and make your email marketing team’s life more difficult without any gain in revenue).

Outdated Segments: Your email list is always changing, and so should your segments. Update them regularly as customers move through different stage of their customer lifecycle with you. But be careful: if you update your segmentation logic too frequently, the result could be duplication or confused messaging.

Only Using Demographics: Demographics like age, gender and location are an obvious starting point for segmentation. But there’s even more to consider, like behavioral and transactional data: purchase history, browsing habits, and others. This means digging into your GA4 data (daunting, we know, but worth it).

Failing to Exclude Customers: Forgetting to exclude certain segments, like sending a “Welcome” email to loyal customers or a “First Purchase Discount” to someone who just bought will irritate readers and skyrocket unsubscribe rates.

Optimize Your Email Send Times

It’s easy to assume that nobody will read your emails on a Monday morning, or that everyone will open at noon on a Wednesday because that’s what the latest industry guide says.

The truth is that this is one of the more dynamic parts of email marketing. So, don’t reach any conclusions until you test and analyze the best times to send your emails. Depending on your audience, certain days and times might give better open rates. And sometimes, it’s not the times you expect. We’ve got amazing results from a Sunday afternoon send. It’s all about your audience – so put in the work to find out what they like.

Sign Up for Our Email Marketing Newsletter

(And open it – just once a month, promise).

Get the inside track on email marketing trends and winning strategies with our monthly Hustler Marketing newsletter. We won’t tell you what our average open rate is, but we will share our knowledge and hard-won expertise to help you skyrocket yours!

As a remote email marketing agency that’s been remote since before remote was cool, we get that, and we’ve learned how to be creative and collaborative across the digital divide. But we also love to connect in person. 

So we sent our rockstar Account Manager Paola Vasquez all the way from Peru to BlendJet’s California GQ to hang out, discuss email marketing strategy, and plan for the future.

BlendJet: “Big Blender Power On The Go”.

BlendJet is the OG portable blender. Their blenders are compact, efficient and convenient for on-the-go use. Their flagship BlendJet 2 features a powerful motor and battery for blending smoothies, shakes and other beverages in seconds. It’sUSB rechargeable, spill-proof and easy to clean.

Basically, it’s everything that the health-conscious professional or fitness enthusiast needs to whip up their favorite drink whenever, wherever. As a result, BlendJet is an eCommerce phenomenon, and one of the most successful stores on Shopify.

They’re also one of our longest standing email marketing clients. Paola Vasquez manages BlendJet’s account at Hustler Marketing. She is an experienced marketer pursuing a Master’s in Design from the London School of Design and Marketing. Her resume combines marketing expertise with a strong background in visual design, which makes her the ideal account manager for highly visual brands like BlendJet. 

She and her dedicated Hustler Marketing team have helped BlendJet to scale their email marketing channel, which now accounts for 40% of store revenue. And when the opportunity came up to join a strategy session to discuss email marketing strategy and brainstorm future growth plans, it was a no-brainer.

Meeting the Team at BlendJet HQ

After making the long journey from Peru, Paola drove from San Francisco to BlendJet’s headquarters in Petaluma. There, she got to see the offices, showroom, as well as a range of product models and prototypes. She especially enjoyed getting to spend time with BlendJet team members – both the ones she works with every day, and the ones she hadn’t met before. 

“I really loved meeting other members of the team, especially in roles like data analysis. It’s super helpful to get insights from them, because it helps us personalize emails more effectively and refine our overall email marketing strategy” said Vasquez.

A Deep Dive on Klaviyo AI Features

One of the most valuable parts of the session was a presentation by Klaviyo’s Principal Customer Success Manager Neil Gogate. Together with Paola and the BlendJet team, he explored Klaviyo’s new features for analytics, segmenting based on AI, and AI-driven subject lines. They also discussed ways to optimize BlendJet’s current email marketing strategy and boost key metrics like revenue per recipient. 

Strengthening Relationships for Long Term Growth

Of course, it wasn’t all work and no play. After the strategy session, Paola made a stop in LA to visit the Warner Bros Studios with BlendJet’s Daniella Reda. “We talk every day, but it makes a huge difference to spend time with your clients in person. It strengthens relationships and lays the foundation for even better collaboration”.

Hustler Marketing: the Preferred Email Marketing Agency for Brands With Edge

Hustler Marketing is a young, energetic email marketing agency that’s famous for our linchpin mindset and enviable company culture. We support awesome brands like BlendJet with a customized, award-winning email marketing strategy that boosts retention revenue and increases customer lifetime value – all fully managed and done-for-you.

Book a call with our team to find out how our unique combination of strategic account management, email marketing expertise and youthful vision could transform your brand’s email marketing agency.

But sometimes, it means literally speaking many languages. Building a multilingual email marketing channel is a smart strategic move for any brand whose customer base includes multiple countries or language zones. 

If you’re only sending emails in one language, you’re probably losing out on email revenue that’s going to competitors who are doing more to localize their email marketing content.

Sure, But My Email Service Provider Doesn’t Have a Function for This

We know. And we’re here to help.

Unlike most of the content written about multilingual email marketing, this article is 0% fluff. We won’t bore you with the usual preamble about why email marketing works. Because if you’re reading this, you already know all of that. 

But we will be spilling the tea on some vital topics that our email account managers have mastered through years of trial and error helping multinational 6-figure eCommerce brands expand their footprint:

• Issues with Email Service Providers when it comes to multilingual email marketing
• 2 solutions, with technical guidance and pros & cons
• Talent management strategies for building a strong translator network

Email Service Providers (ESPs) Aren’t Great for Multilingual Email Marketing

Imagine you’re the manager of a large supplements brand. Your main target is Germany, but you’re getting traffic and interest from Hungary and the United Kingdom. 

But you set your Shopify store up for Euros. Now you need to manage sales in 3 territories, and 3 different currencies.

Accurate attribution and reporting of email revenue was tricky enough – now it’s 3 times harder (and we haven’t even begun to talk about email translation). 

3 Countries, 3 Online Stores. Sorted?

The obvious quick fix is to set up a new store in each country. That solves one problem, but creates new ones.

Firstly, you can only integrate your ESP (let’s say Klaviyo) with one online store. Some ESPs offer multi-store integration, but Klaviyo doesn’t:

Switch From Klavyio to a New Email Service Provider? Hold Your Horses…

There’s a reason everyone loves Klaviyo. It’s the reigning category leader in key areas like email design & functionality. It’s also hard to beat when it comes to using user behavior data to segment effectively and provide deeper personalization. And after all, the purpose of multilingual email marketing is ultimately to make emails feel – and be – more relevant and personal for each recipient. 

So let’s imagine that in the scenario we outlined above, the brand is using Klaviyo and doesn’t want to change.

What can they do to balance that with their multilingual, multinational expansion plans?

How to Use Klaviyo for Multilingual Email Marketing & eCommerce Localization

Luckily, we’ve squared this circle for some of our large multinational clients. Here are 2 ways of doing it, each with its own strengths and weaknesses.

Solution A: Separate Klaviyo Accounts for Each Country

With one of our clients, we have successfully set up a unique Shopify store for each country. Each of these accounts has its own Klaviyo account, like this:

Benefits

With this approach, you don’t need to worry about integrations, because each country manages its own online store and Klaviyo account.

You also no longer have issues with currencies. And it’s relatively easy to track results for each country to understand how each individual store is performing.

Challenge

But there are drawbacks:

• Logging in and out of different country accounts to schedule campaigns.
• Difficulty in reporting due to the need to manually aggregate data from multiple accounts.

So it works, but you sometimes need to work harder to get the big picture. 

Solution B: Keeping Everything Under 1 Klaviyo Account (Requires Code)

The other is more complex, and takes some custom development. We’ve built this for another multinational store that ships all around Europe.

They have everything under one Klaviyo account, using a custom integration that brings all their data together through an API. You can also use an ESP’s tagging system to separate results from different countries once you have everything under one account.

This one also works, but it’s not so easy to get up and running.

Benefits:

• Easier management with a single Klaviyo account.
• Cost-effective to maintain one big Klaviyo plan.

Challenges:

• Complexity in setting up custom development.
• Difficult to get country-by-country data.

To pick the right option for your multilingual email marketing, you need to think through a couple of complex issues. For example, if you go with Solution A, you will need at least one person to work full-time on aggregating and making sense of data in multiple siloes. For Solution B, you will need in-house software development expertise to get the custom build right.

Before we get to the issue of email translation…

We’d love to tell you which one is right for your brand. But we can’t. Because we don’t know you yet.

Get yourself a free consultation and we’ll figure it out with you.

But What About Email Translation?

Once you have a setup that can handle multilingual email marketing, you’ll need people who can adapt your content into a new language.

And we say adapt because simple, word-for-word translation is not the way to do this.

You actually need an approach to translation that takes style, tone, and cultural context seriously – in other words, transcreation.

What is Transcreation? Is That Really a Word?

Basically, it’s translation + creation – a way of translating a piece of copy from one language into the other, but changing it so that it resonates emotionally with the reader in the new language. Without this, you can end up with bland or incoherent email translations that sound very “second language” – which is terrible for engagement. 

The problem is that effective email translation (or transcreation) requires mastery of both languages, and mastery of the craft of copywriting. But in reality, most translators aren’t actually copywriters. So how do you find translators who fit the bill?

Email Translation 101: Finding the Right Translators to Work on Your Emails

Through years of trial and error, we’ve learned some effective strategies for sourcing translators for our multilingual email clients. 

Here are our favorite places to find talent, and best practices for vetting them. 

Where: Upwork & LinkedIn

We think Upwork is the best platform for sourcing translators. Here’s why:

• You can easily see reviews and ratings on each profile, so it’s easy to predict whether you’ll be a match.
• You can headhunt, so you don’t need to wait for talent to apply. This is crucial when you need to scale up in a hurry.
• The platform is HUGE. Over 18 million freelancers use Upwork to connect with businesses, so you have a large talent pool to work with.

TIP: add “copywriting” as a keyword in your search, so that you get translators with copywriting experience.

LinkedIn is also a good place to find talent, but you’ll need to add assessments as a filter. You can ask one of your in-house translators to read these assessments and rate them according to how well they have transmitted the message. 

Quality Assurance in Multilingual Email Marketing

As an email marketing agency, we have had to make a choice between direct sourcing and working with a translation agency.

We chose direct sourcing early on, because it’s much more cost-effective (up to 10x). That leaves us with enough budget to do proper QA for our multilingual clients. 

We have built strong relationships with a network of experienced translators who understand both their target language, and the art of email copywriting. We draw on that network to service large eCommerce stores with a global footprint that covers 15 languages (and counting).

If you’re looking to optimize your setup for multilingual email marketing and effective eCommerce localization, we’re here to help. Contact our team to learn more about our process and how it’s powering ambitious brands on a mission to connect with audiences around the globe. 

Like most digital tools, email is evolving with changing and improving technology. Until a  decade ago, it was difficult to imagine embedding video into an email or having interactive emails. Now, with the advent of AI, tasks that would have taken email marketers hours to complete can happen in seconds. That’s changing the game in serious ways, and helping email agencies to make their email marketing services even more impactful.

Using AI in email marketing allows email agencies to shortcut the process of turning data into deep insights like:

• Which subject lines are performing the best, and why.
• The times of day that your recipients are most likely to open emails.
• Optimal frequency of emails for your audience.
• New segments that you should include in your email list.
• How deeply your readers are engaging with each email.
  

Let’s look at the key benefits that AI enables for email marketers, and what they mean in practice.

Benefits of AI for Email Marketing

1. AI Helps Personalize Emails 

Personalization can mean the difference between a successful email marketing strategy and one that’s simply a waste of time. Emails with a personalized subject line tend to do a lot better in inboxes, according to a study by Campaign Monitor:

• They’re 26% more likely to get an open.
• They get 6x higher transaction rates.

AI can make personalization easier, by reading users’ behavior, habits, interests, and level of engagement. It then uses that information to determine the best product recommendations, discounts, and subjects for each recipient. For example, if someone visits your website and looks at a certain product but decides to not buy, AI can retarget the potential customer via email through your “Abandoned Cart” flow. 

Crucially, an AI system can do this in just moments, without any human guidance.

2. AI Helps in the Optimization of Email Subject Lines

When you’re optimizing an email, your subject lines are key. A good email subject line encourages customers to click through and read the email, or at least skim it. AI can help by tailoring subject lines with the use of natural language generation. With enough training, an AI system can also learn the brand tone of voice, and draft subject lines align with it. 

3. AI Helps automate email copywriting

The benefits of AI in email marketing don’t stop at the subject line. In fact, you can use AI copywriting tools to optimize the entire content of your email. AI software can digest copy, images, promotions, blog posts, and links to generate optimized emails for a high engagement rate. This type of automation cuts down the time and resources it takes to scale up your email channel.

How Klaviyo Leverages AI to Improve Email Results

As a Klaviyo Elite Master Partner agency, we regularly make use of the platform’s AI-enhanced capabilities. Here are some of the most important ones for email marketers to understand. 

1. Predictive Analytics:

AI and auto-generated predictive analytics enable personalization at scale, by generating insights through journey tracking and forecasting. This makes it easy to segment and automate communication based on customer behavior. Some of the analytics you can predict are:

• next order date
• lifetime value
• churn risk
• spending potential
• automated A/B/ testing
• smart send time
• personalized product recommendations.

2. Custom Reports: 

• Access real-time performance data from the same platform you use to send messages. Use this data to spot areas for improvement.
• Gain marketing strategy insights with an in-depth analysis of historical business performance. Get access to all of your historical data, to help zero in on specific marketing channels and products.
• See a complete and accurate picture of the revenue made by each of your marketing campaigns.

3. Benchmarking with your Peers:

Comparing data with your competitors to pinpoint areas where you excel and opportunities for growth. Those could be in areas like business performance, email, SMS, or flows.

4. Advanced A/B Testing:

Even though AB testing has always been around, advanced AB testing allows AI to automatically send the winning versions to a control group.  Testing subject lines, content, design, tone, message, and send times by choosing the size of the sample of testing helps you understand what is more appealing to your customers and what to improve for future sends.

5. Acquisition Channels Value:

In order to optimize acquisition marketing, you need to know which channels are bringing the most spending customers over their lifetime. Knowing this helps you focus your efforts on the most profitable segments.

6. Identify Early VIPs:

Thanks to the predictive customer lifetime value analytics, you can identify, segment, and reach out to the customers with the highest value and engage them continuously.

AI can help you dramatically improve and streamline your email marketing by reducing the time you spend manually analyzing big data in real-time. This streamlined process helps mean that upgrading your strategy to incorporate AI is sure to be a worthwhile investment for many years to come. If you are unsure about how to start implementing artificial intelligence into your strategy, book a call with us and let us help you get there.